Magalu listed the ten most sought-after products by customers this Thursday pre-Black Friday, the day of the second edition of the company's partnership with Podpah and YouTube on the Super Live Black of Blacks. The list includes smartphones, electronics, and even a sofa. In all items, including Magalu, has the best price in the market.
Check out the complete list below with links to the company's offers:
- Column fan – from R$ 348.72 for R$ 299.91 –link
- Ceiling fan – from R$499.90 to R$269.90 –link
- Electrolux Frost Free Inverse Refrigerator – from R$4,229.00 for R$3,998.07 –link
- Air Fryer – from 429.90 for R$ 197.91 –link
- LG Inverter Split Air Conditioner – from R$ 2,443.33 for R$ 2,199.00 –link
- Samsung Galaxy S23 256GB Black 5G Smartphone – from R$6,499.00 for R$2,699.00 –link
- Hera MDF Wardrobe for Couples with 8 Doors and 4 Drawers – from R$1,519.90 for R$979.00 –link
- Rustic/Black Compact Kitchen Cabinet – from R$799.99 for R$619.19 –link
- Santiago Sofa 2.30m with USB Charger and Retractable and Reclining Cup Holder – from R$ 1,999.90 for R$ 1,299.90 –link
- PlayStation 5 Slim Sony, 1TB SSD, DualSense Wireless Controller, White + 2 Games – from R$3,799.90 for R$2,999.00 –link
Black das Blacks
Since the beginning of the month, Magalu has been offering more than special attractions in the Black of Blacks promotions, the traditional Black Friday campaign. Every day, customers are impacted by new flash offers announced in advance on the app. The influencer and presenter Diogo Defante "invades" Rede Globo's programming, CazéTV, and special formats on YouTube and TikTok to promote new discounts. At these moments, customers can take advantage of offers that will not be cheaper again on Black Friday – it's "Now or Never".
In addition to Defante, socialite and digital influencer Narcisa Tamborindeguy makes appearances in special moments. This year, Magalu has the largest squad of influencers ever assembled for a campaign to further increase reach and engagement. Among them, names trending on social media such as Lactea, Priscila Evellyn, Cela, and Patrícia Ramos.
"We want to bring humor as the main tone of the conversations, but of course, with many offers," says Bernardo Leão. Magalu is a platform that already sells everything, and we are the main shopping destination for Brazilians in categories such as smartphones, televisions, and appliances, which are desirable items with high demand this time of year. This will also be the first Black Friday with products from our recently announced partnership with AliExpress.
Podcommerce is a successful partnership
In addition to the Rio socialite and the comedian, the Podpah team will also be part of the squad, repeating the successful partnership from last year, the famous 5-hour podcommerce on YouTube, on November 28th, the day before Black Friday.Igão and Mítico will lead the project with a retransmission on the YouTube Masthead, and, together with the home team and other surprise guests, they will present more than 50 offers across a wide range of product categories.
Last year, the Black of Blacks from Magalu's live on Podpah reached peaks of 97,000 simultaneous viewers, over 2.6 million total views, and generated 6 million visits to the company's app while the program was on air. Furthermore, Magalu became the most searched brand on Google after the broadcast began, which also had an impact of over 135 million on the YouTube Masthead.
