Instagram is constantly evolving, and 2025 promises to be a year of major transformations on the platform.
With new tools, algorithm changes, and user behavior adapting quickly, it is essential for brands to stay attentive to trends to maintain their relevance and engagement. If you want to stand out, you need to go beyond the basics and understand how to apply innovations to benefit your business.
To help with this mission, we have gathered the 10 biggest Instagram trends for 2025, with insights from digital trends expert Rafael Terra, author of Instagram Marketing (DVS Editora).
From the strategic use of artificial intelligence to the rise of new content formats, discover how your brand can position itself in an innovative way and gain even more followers and customers.
1. Creative AI Tools
Instagram is investing in AI to offer the best creative tools and reduce the need for third-party apps. You will be able to use these tools to edit content directly on the platform, mainly in the feed.
2. Connecting Through DMs
Double the focus on direct messages to strengthen communication between users. For that, invest in personalized service via DM, creating a closer and more engaged relationship with your customers.
3. Original Content
Prioritize originality to highlight authentic creators and brands. Therefore, produce opinionated content that reflects your brand's values and beliefs, setting yourself apart from the competition.
4. AI-Powered Reels and Videos
More than 50% of the content in the feed are AI-powered promoted Reels. The tip is to create engaging Reels of up to 15 seconds that catch attention in the video and connect with your captions.
5. Interactivity and Socialization
Make content consumption more interactive and social. Use polls, quizzes, and interactive stickers in Stories to increase engagement and audience participation.
6. Support for Emerging Creators
Algorithm favoring smaller creators and original content. Brands can gain prominence by collaborating with micro-influencers to reach specific niches and build a loyal community.
7. New Engagement Metrics
Shares and interactions in DMs will become the main success indicators.Focus on metrics like shares and conversations in DMs to measure the real impact of your content.
8. Emotions: Pleasure, Arousal and Dominance
These emotions increase sharing and purchase intention. Create content that evokes pleasure, excitement, and empowerment, encouraging followers to share and take action.
9. Monetization for Creators
Instagram should invest in more ways for creators to make money. If you are a creator, take advantage of Instagram's monetization tools to generate revenue.
10. Continuous Innovation
The continuous adoption of new technologies will be a constant throughout the year, so always be up to date with the latest developments to adapt your strategies.
