With Brazilian retail hitting record highs, the volume of retail sales grew by 0.5% in February 2025 compared to January, reaching the highest level in the historical series (2000–2025). In the accumulated last 12 months, the increase was 3.6%, according to data from the Monthly Trade Survey (PMC/IBGE) released in April. Business owners face a challenge: to grow in an organized manner and with financial health, without losing sight of inventory control, cash flow, and customer relationships. In this environment, ERP (Enterprise Resource Planning) systems have ceased to be just management systems and have taken on the role of a strategic piece on the retail board.
According to the Brazilian Association of Software Companies (ABES), the Brazilian software market, including ERP solutions, is expected to grow by 9.5% in 2025, surpassing the global average of 8.9%. Furthermore, the researchMarket Panorama Software 2024It points out that 33.3% of Brazilian organizations intend to acquire or replace their ERP systems in the next two years.
And also, according toExpenses with ERP solutionsConsidering the core applications, supply chain, operations, and production, they will reach US$4.9 billion in Brazil in 2025, 11% more than last year.
Previously, ERPs were seen as "data safes" or merely accounting tools; today, they have transformed into integrated platforms that centralize sales, inventories, finances, orders, and customer information in real time, connecting physical and virtual stores, marketplaces, and payment methods within the same structure. This change aligns with consumer behavior, who expects a quick and frictionless experience, whether at the store counter or on the shopping app, says Chrystian Scanrfela, Head of Business at Irrah Tech, a specialist in intelligent solutions for retail.
The company is an example of this evolution, with KIGI. The platform illustrates how new ERPs are aligned with current market needs: multichannel integration, real-time inventory control, automated invoice issuance, and data analysis to guide purchasing decisions and promotions.
"Today, an efficient ERP is no longer just about record-keeping but about business intelligence. It needs to help the retailer understand purchasing behavior, plan inventory without excess, personalize offers, and scale sales without losing financial control," he states.
The idea is simple but powerful: to centralize everything that matters to the retailer—sales, inventory, cash register, invoices, finances, and orders—in a single place, in an intuitive and integrated way between physical and online stores. Result? More assertive decisions, real scalability, and a smoother shopping experience for the end consumer.
Furthermore, mobility has become the rule, not the exception. In the case of KIGI, for example, an app allows the entrepreneur to remotely manage their operations, monitor key performance indicators, and make real-time adjustments, something unthinkable a few years ago.
"Technological advancement has also democratized access to these tools. Previously restricted to large networks, ERP systems are now within reach of small and medium-sized retailers, who find in these solutions a way to compete with industry giants, optimizing resources and maintaining lean operations," explains the head of Irrah.
With retail on the rise and consumers becoming increasingly demanding, ERPs cease to be a cost and become a strategic investment for those who want to scale with health, intelligence, and control. For retailers, integrating processes and having centralized data is the new currency to survive and thrive in a market that never stops evolving.
