A Noodle, a fintech that offers complete financial solutions for influencers, expects to more than double the financial volume processed in ‘publis’ this new year. With R$200 million moved in 2024, the startup aims to reach R$500 million in 2025.
In addition, the company announced that it will advance R$50 million in credit to influencers this year, compared to the 25 million registered in the previous year.
Currently, with the arrival of new clients like Brasilera and Hello Group, Noodle serves approximately 7,000 influencers, offering financial services that range from receivables anticipation to cash flow management.
The increase in financial transactions at Noodle is not only a reflection of the natural growth of the influencer sector but is also linked to changes in the global scenario that directly impact the digital economy. The recent issue of the ban on TikTok in the United States, for example, has created an atmosphere of uncertainty among influencers who rely on the platform for content generation and revenue. Not only that, the ongoing rise in interest rates in Brazil is another factor that also affects them because the situation hinders access to credit for large companies and, to compensate, they extend payment terms – benefiting their cash flow but harming the influencer. Noodle, aware of this scenario, offers essential support to this audience, helping to mitigate the risks associated with these instabilities.
In addition, the high dollar scenario has directly affected the global market, with consequences for influencers and brands operating with contracts in foreign currencies. Noodle has been assisting its clients in managing these exchange rate fluctuations, providing solutions that allow greater financial predictability and stability in operations – essential for influencers who rely on a fan base and international partnerships.
The fintech also remains attentive to the changing social media landscape, offering adaptable solutions for influencers who not only need credit and payment advances but also seek financial tools that adapt to the dynamics of social networks, such as diversifying revenue sources and the increasing dependence on emerging platforms.
In 2025, Noodle will continue to expand its operations, betting on the evolution of the influencer market and improving its financial solutions to keep up with the growth and needs of its clients. With the increase in transactions and ongoing support for influencers, the fintech solidifies itself as a key player in the digital ecosystem, offering financial stability and practical solutions for those who live and work on social media.
