Webmotors escala Felipe Andreoli para campanha de Mega Feirão com mais 200 mil ofertas de veículos

Webmotors starts, on Monday (17/3), its traditional Mega Fair. For this year's edition of one of the largest campaigns to buy and sell vehicles in Brazil, the brand bet on the talent of presenter Felipe Andreoli to be its official ambassador. With the slogan “apert the button of the now”, the action offers a series of incentives until April 13 for those who want to buy or change cars. Altogether, more than 200 thousand offers will be available with special conditions, such as financing up to 60x, purchase with payment start up to 120 days, with lightning prices in the table below. 

As part of the campaign's dissemination strategy, Webmotors has prepared a series of actions in different formats and channels. In addition to Felipe Andreoli as its official ambassador, the brand will feature merchandising on open TV, broadcasting of parts on radios and out of home media, campaign with digital influencers from different regions of Brazil, awards for engagement for dealers and retailers, among other initiatives.

For Natalia Spigai, CMO of Webmotors, the marketing strategy prepared for this year's campaign fosters the ideal environment for those who want to buy or change vehicles. “Our Mega Fair is already recognized in the market for being an excellent business opportunity by the conditions we offer. For this year, we have prepared a strategy so that our audience feels even more stimulated to take advantage of this opportunity now and stop postponing the dream of buying or changing vehicle”, explains the executive.

The realization of the Mega Fair of Webmotors happens at a favorable time for business in the automotive sector. A survey conducted by the platform itself indicated that 68% of Brazilians want to buy or change cars this year, 37% being still in the first half. When asked how they intend to pay for the new car, partial financing is the most mentioned option by respondents (47%), followed by cash payment (32%), total financing (15%) and leasing/consortium (6%).

The details of the promotions and special conditions of Mega Fair Webmotors are available on the company's website, at webmotors.com.br/.