In Brazil, the number of artificial intelligence systems is already in the millions.The estimate is the AI itself created by Microsoft, which also revealed that 74% of micro, small and medium-sized companies in the country already use the technology, in all areas and with different functionalities.
The tool has become popular primarily for increasing efficiency and automating repetitive tasks, freeing up employees to focus on more strategic activities, and improving decision-making by providing data analytics.
Br24, a santa catarina global software partner Bitrix24 (management platform, CRM and marketing), is one of the companies that is betting on artificial intelligence to improve the relationship with client organizations, users of this software. The company has just developed Biatrix, a virtual assistant that is being recognized by users for efficiency and resolution capacity.
The Biatrix name that merges the nickname Bia, AI artificial intelligence and the suffix “trix” of the software brand 24 is able to serve customers 24 hours a day, seven days a week. According to Br24 CEO Filipe Bento, the success has been so great that client organizations have expressed interest in incorporating the virtual assistant to their systems as well.
“Customers are really interested in having this technology, and we are realizing that Biatrix can be a solution to attract new customers, scale our” business, says Bento.“It has been very effective”.
Trained based on the features of Bitrix24, Biatrix can recognize who the customers are and, more than that, who is the contact in the client organization. It does not require manual and operational configurations; it only requires that you be given “missions”. “It is a technology that provides more speed and assertiveness”, points Bento.
For example, quotes the CEO, Biatrix”le leaves no one in the” support queue.But, as the executive, the assistant in artificial intelligence is closely monitored by human intelligence.“To feed the Biatrix and make it really effective, a kind of human curation was created in the company.They are professionals dedicated to training artificial intelligence, observing its responses, acting so that it gets better and better.”
The launch of Biatrix coincides with the moment when Br24, through its CEO, has just participated in an immersion in the innovation ecosystem of China. And, in the assessment of Filipe Bento, the company's virtual assistant in artificial intelligence is in the direction of the cutting-edge technologies that it has known closely in the Asian country.
There, Benedict attended the World Artificial Intelligence Conference (Waic) in Shanghai. He also visited Kuaishou (or Kawai, as it is known in Brazil), the pole of Baidu, “a giant in artificial intelligence”. “The digitization of life in China is something impressive. Everything and everyone is connected, to everything and everyone, all the time”, summarizes the CEO of Br24.
