Rafael Magdalena, Ex-COO of MUV, Takes Over New Mobile Business Unit of US Media --- This translation maintains the original tone, context, and technical terminology, ensuring clarity and precision in the translation from Portuguese to English.

US Media, a media solutions hub, has announced the hiring of Rafael Magdalena as Director of the newly created US Media Performance.With more than two decades of experience in the mobile industry, Magdalena arrives with the mission of strengthening the brand in the strategic mobile media market.

Graduated in Advertising from PUC-RS and in Exponential Technologies from Singularity University, California, Magdalena has a vast curriculum, with passages by companies such as Claro, Brasil Telecom, Fbiz and MUV, where he has worked in user acquisition mobile app campaigns since 2011. In his new role, he will bring his expertise in performance projects, including acquisition, engagement and retargeting, with a focus on results and continuous learning.

“The challenge of building a new unit within an already consolidated company is extremely motivating.Our goal is to establish a global scale operation, offering a full range of services ranging from awareness to acquisition, consolidating the brand as a full service” company, said Magdalena.

Expansão Global

The arrival of Magdalena and the launch of US Media Performance happen at a strategic moment for the market. According to a survey of the main application stores, Brazil leads in the use of mobile phones, with an average of 5 and a half hours per day in front of the screen. This scenario has led brands to intensify their investments in strategies aimed at mobile devices. According to eMarketer, 66.4% of advertising investment in the US will be directed to mobile by 2025.

US Media Performance was designed to complement the company's portfolio, serving all stages of the customer acquisition cycle globally, from activation to engagement.The new unit offers flexible purchasing models such as CPI, CPL, CPR and CPA, and seeks to deliver tailored solutions to complex partner challenges, with low-risk and high-return strategies, supported by innovation and excellence.

“We want to be the first choice when it comes to mobile acquisition, delivering exceptional results and building lasting relationships with customers. Achieving these goals in different countries will strengthen our position and generate continuous value for those involved”, Magdalena said.

Bruno Almeida, CEO and founder of US Media, highlighted the strategic importance of hiring Magdalena and launching the new unit.“The arrival of Rafael Magdalena and the launch of US Media Performance mark a new chapter for the brand.We are excited about the potential for growth and innovation that the new unit will bring, consolidating us even more in a prominent position in the global media market”, Almeida said.