Four tips to boost sales on Black Friday

Expectations for Black Friday are promising. With the labor market rising and credit recovery, sales are expected to grow this semester. According to the survey “Panorama do Consumo 2024 Black Friday”, 39% of Brazilians plan to take advantage of the offers. Given this, entrepreneurs should prepare in advance to maximize opportunities.The following are four essential tips to boost sales

“With strategic planning, well-structured logistics and business management optimized by technological resources, it is possible to maximize business, as well as strengthen the brand and customer loyalty in the long term”, comments Jose Adriano Vendemiatti, director of Product Marketing at Omie, management platform (ERP) in the cloud.

Plan actions and set goals

It is essential to start planning in advance, which should include the areas of marketing and buying and selling. The specialist recommends creating a detailed calendar with deadlines for the different initiatives that involve this period, such as inventory management, goal setting, promotions and marketing campaigns, for example. 

Invest in preparing for E-commerce

It is necessary to ensure that the site is ready for increased access.“If you anticipate it involves improving the technological infrastructure and conducting tests to support possible instabilities. This includes improving the user experience, with fast, intuitive pages and necessary information about all items sold”, says Vendemiatti.

In addition, it is important that teams are trained to serve more quickly, which helps control customer excitement or insecurity.

Optimize inventory control

Consider the size, business objective and sales volume to have in stock enough items to meet a higher demand and avoid excesses and losses.

“Technology helps the company to have more visibility of the business and not to have stock holes.In a period of high consumption, intelligent management through specific tools, such as ERP, ensures more agility in service and provides a good shopping experience to the customer”, explains the executive.

Integrate sales channels

The integration between e-commerce, marketplaces and physical points of sale (POS) is also essential to build agile and profitable operations by providing more efficient management for companies operating in both the physical and digital environments.

Some integration tools make it possible to manage ads in several marketplaces and virtual stores in one place, in addition to their total integration with ERP systems. It also optimizes operations in physical stores, bringing more agility and the reduction of queues, in addition to the issuance and printing of tax coupons.

Free eBook with tips to boost sales on Black Friday

To help retailers prepare even better, Omie created the “Warm-up Black Friday”, with the collaboration of Alexandre Nogueira, CEO and founder of Marketplaces University.The material also brings learnings from Black Friday 2023, the economic impacts of the 1st semester for small and medium-sized companies and expectations for Black Friday 2024.

To download for free, just access https://www.omie.com.br/bf2024/.