Healthcare plan marketplace advances to data-driven model and projects to reach 30 thousand lives by 2026

The supplementary health sector has achieved 53.3 million of beneficiaries in 2025, the highest level in more than 10 Years and direct reflection of the expansion of formal employment and the strength of collective business plans, which represent more than 72% the combination of population aging, persistent health services costing and search for greater predictability of care has driven families and companies to review your coverage choices. In this environment marked by complex rules and strong information asymmetry, the demand for digital tools that make the comparison between networks, prices and coverage more accessible grows the only marketplace platform dedicated exclusively to health plans it gains relevance as a gateway for beneficiaries seeking clearer guidance before hiring.

The consumer began to evaluate prices, accredited network and coverage with the same logic applied in the financial sector and digital retail, requiring structured information, simple flow and quick responses.In this context, Click Planos it projects to reach the mark of 30 thousand lives in 2026, movement associated with the migration of relevant part of the hiring journey to digital environments that organize scattered information. “O beneficiary stopped accepting the logic of hiring a plan in the dark. He wants to understand what he is buying, compare options and make decisions based on clear data”, says Gustavo Succi, CEO of Click Planos. “This movement pressures the entire chain to adapt, because the expectation of transparency is no longer differential and has become a basic requirement”.

Digitalization also changes the relationship between operators and companies.System integration, the emergence of regional plans, the growth of individual modalities and the revision of pricing models reflect the attempt of operators to respond to increasingly varied usage profiles, the choice of plan became a strategic decision, influenced by the need to balance monthly cost and network access. Platform that organizes information and helps interpret ANS regulatory rules reduce the distance between user and operator in an industry with hundreds of different products and little standardization.Click Plans internal assessment is that the digital consolidation of the hiring journey is irreversible, especially as the industry incorporates data analysis, automates bureaucratic steps and expands access to regulatory information.

The marco de 30 Thousand lives in 2026 it is not seen internally as an isolated movement, but as a reflection of a deeper change in the way the beneficiary makes decisions within supplementary health. The transition to digital, which had already transformed sectors such as credit and insurance, now assumes a central role in the comparison and contracting of plans, reducing uncertainties and expanding access to information that was previously dispersed. This new dynamic confirms that the user experience has become a determining factor, capable of influencing from the initial research to the final choice of the product. “Supplementary health lives a transition similar to that observed in credit and insurance, in which the user experience has become a determinant”, says“.