Capturing and maintaining customers' attention is a challenge to current business models as well as essential to the success of any business and professional. Effective strategies to become consumers' first choice are critical to companies that want to stand out from their competitors.
Recent data shows that customer loyalty is increasingly linked to brand experience and perception. According to a survey by Forbes Insights, 70% of consumers claim that a positive shopping experience is one of the main factors that influence their decision to consume a specific brand more often. This reinforces the importance of investing in strategies that not only attract but also retain customers.
Daiane Milani, specialist in Branding, shared actionable insights, For the brand to become the first thought of the user or client. “The secret lies in creating a strong and memorable brand identity. This goes beyond offering a quality product or service, it's about putting yourself in the market and how to connect emotionally with your target audience”, he explains.
Consistent presence on all fronts of contact
The specialist emphasizes the relevance of a consistent presence in all points of contact with the customer, from social networks, advertisements, quality of service at physical points, among others. “In everyday life, it may be that the entrepreneur or entrepreneur is not able to visualize the importance of the details, but he needs to know that his visual identity even the verbal and non-verbal communication of his brand present and reinforce the company's promise and its unique position in the market”, he points out.
To implement these strategies, Daiane Milani recommends: “ Digital platforms offer opportunities for brands to engage in authentically with their audience. But nothing beats the face-to-face connection. It is through this environment that the company manages to establish a real and deep bond with its customers. For this, it is essential that the physical space and communication are aligned and reinforce that brand, through a strong and uniform visual identity, in every way. This is non-negotiable for the company to retain and attract new customers”, he concludes.
