Colormaq, a renowned Brazilian household appliance brand, has announced the launch of its new e-commerce platform.The initiative aims to provide an optimized and functional shopping experience to its customers, aligned with the company's purposes of continuous evolution and consumer focus.
The new platform, developed in partnership with VTex, features several categories of products in focus, including purifiers, tank tops, washing machines, centrifuges and scrubbers. Among the innovations, the integration with Reclame Aqui for satisfaction survey (NPS), order status via WhatsApp, special offers and an integrated blog stands out.
The site, designed in a responsive way, ensures an optimized experience on desktops, smartphones and tablets, prioritizing accessibility and usability for all users.Colormaq seeks to strengthen its direct connection with the consumer public, following the industry trend.
Raphael Biguetti, head of Digital B2C at Colormaq, says: “The new website reflects Colormaq's commitment to putting the customer at the heart of the business, as well as prioritizing sustainability and social responsibility by offering transparent information about our practices and policies
The platform also emphasizes customer safety by offering a streamlined shopping experience and quality assurance across all products.Many promotions and special offers are available, including PIX discounts and interest-free installment options.
The after-sales service received special attention in this new phase.The company has invested in efficient delivery logistics, ensuring fast and safe deliveries throughout the country.In addition, after-sales technical assistance offers specialized support with advanced technologies and direct communication channels.
Colormaq reaffirms its commitment to customer satisfaction and continuous improvement, with future plans to further enhance the user experience on its e-commerce platform.
