Cinco formas de usar Inteligência Artificial para vender mais na Black Friday e impulsionar a receita em até 40%

Small and medium-sized businesses are accelerating the adoption of Artificial Intelligence to improve commercial performance during Black Friday. According to Salesforce's State of the Connected Customer 2024 research, the adoption of AI tools already drives revenue growth by up to 40% and reduces service costs by up to 60%. The McKinsey report “The Economic Potential of Generative AI” (June 2023) also shows that companies using generative AI in marketing and sales operations achieve substantial productivity gains, especially in areas such as segmentation, personalization, and campaign automation. 

Authors of the book “AI for Business – A Guide for Small and Medium Enterprises”, Aline Lefol and Tiene Colins emphasize that these technologies have democratized access to high commercial performance. According to Lefol, “when applied with purpose, AI improves processes, generates new opportunities, and strengthens customer relationships.” The work presents practical tools for companies wishing to increase their sales, professionalize marketing, and modernize customer service. Below, the five ways to apply Artificial Intelligence to sell more on Black Friday, according to Lefol and Colins:

1. Automated and Personalized Assistance

Chatbots and intelligent assistants integrated into channels such as WhatsApp, websites, and social media guarantee immediate responses, lead collection, and demand organization, operating 24 hours a day. During the Black Friday peak, this model reduces the overload of internal teams, maintains a fluid customer experience, and accelerates sales stages that previously depended on human service. ”AI allows each customer to be served in an agile and personalized way, without overloading the team, maintaining service quality even on the busiest days,” explains Aline Lefol.

2. Voice Interaction that Accelerates Sales

Voice tools allow consumers to interact with the brand immediately after clicking on a digital ad, asking questions, receiving recommendations, and, in some cases, completing the purchase through automated calls. This integration reduces response time, increases conversion, and creates more fluid journeys during high-traffic moments. “With integrated voice, we can create more natural interactions and increase the likelihood of conversion right at the first contact,” adds Tiene Colins.

The analysis of behavior, browsing history, and individual preferences enables highly personalized recommendations. This segmentation increases campaign return, reduces budget waste, and strengthens repurchase, a decisive factor for brands that need to stand out amid the avalanche of Black Friday offers. "When we understand each customer's behavior, we can offer exactly what they are looking for, making the experience more relevant and increasing sales," says Aline Lefol.

4. Demand Forecasting and Precise Inventory Management.

Predictive systems help identify products with the highest likelihood of sale, avoiding stockouts and excesses that compromise cash flow. The technology also guides negotiations with suppliers and improves logistical flow, allowing SMEs to operate more securely during the year's highest demand. "AI allows us to anticipate demand and ensure the right products are available, avoiding losses and customer dissatisfaction," explains Tiene Colins.
5. Real-Time Analysis and Automatic Campaign Optimization.

AI tools monitor performance indicators, such as clicks, conversions, and engagement, suggesting immediate adjustments to optimize results. This continuous monitoring transforms data into quick decisions, essential in short-term promotions where minutes can represent lost opportunities or significant gains. "Having real-time data gives us the agility to adjust campaigns instantly, increasing conversion and seizing every opportunity," concludes Aline Lefol.

Plug-and-play.

solutions have facilitated the adoption of these technologies, allowing small businesses to integrate AI without major investments or specialized teams. For Tiene Colins , Black Friday functions as an ideal environment to test innovation: "Companies that incorporate Artificial Intelligence can compete with more assertiveness, reduce waste, and increase commercial performance," she concludes. Small and medium-sized businesses are accelerating the adoption of Artificial Intelligence to improve commercial performance during Black Friday. According to Salesforce's State of the Connected Customer 2024 research, the adoption of AI tools already drives revenue growth by up to 40% and reduces service costs by up to 60%. The report […], a Black Friday funciona como um ambiente ideal para testar inovação: “Empresas que incorporam Inteligência Artificial conseguem competir com mais assertividade, reduzir desperdícios e aumentar a performance comercial”, conclui.