Black Friday 2025 deve entrar para a história no varejo brasileiro

Black Friday 2025 is on the way to being one of the largest ever recorded in the country. According to the National Confederation of Shopkeepers (CNDL), Brazilian retail should move R$ 13.34 billion in this year's Black, consolidating the date as one of the main engines of consumption in the national calendar.

In Santa Catarina, Koerich, one of the largest retail chains in the state, took the lead and started its campaign on November 1st, anticipating offers and expanding the shopping period. The strategy already shows results: items such as refrigerators, air conditioning and smart TVs register growth of up to 20% in demand compared to the month of October.

With more than 130 physical stores distributed in 60 cities and a strong presence in e-commerce, the network bets on the combination of variety, efficient logistics and differentiated payment conditions.“Purchases made during Black Friday can be split with payment beginning only in 2026”, says Eduardo Koerich, commercial director of the company. According to him, the expectation is for growth of 10% in sales compared to last year.

Optimism is supported by state data. Fecomércio-SC survey reveals that Santa Catarina is willing to spend more in 2025. The average purchase intention reaches R$ 1,659 per consumer, and the peak of promotions should take place on November 28, the last Friday of the month. The study, carried out in seven cities, also shows that the consumption intention grew 12% compared to 2024. Considering inflation, the real high is 7%.

In addition to the payment facilities, Koerich reinforces the credibility built over the years, especially in fast and safe delivery: a determining factor for those looking to enjoy the date without setbacks.

“In recent years, we have noticed that the consumer is increasingly informed and demanding. Anticipating Black Friday is a way to offer tranquility, fair price and the security of buying on a network that he trusts. For 2025, our projection is one of the best performances of the decade, driven by a strong operation, agile logistics and conditions that really make a difference in the budget of families”, concludes Eduardo Koerich.