A Drogal, one of the main drugstore chains in the interior of Sao Paulo, announced a growth of 65% in volume of deliveries between stores after the restructuring of its logistics system.The change, carried out in partnership with the efficiency platform LET’S, It allowed the company to solve one of the biggest challenges of omnichannel retail: the agility in delivery without increasing costs.
With about 400 units and 25% of your sales originated in digital channels, the network faced difficulties with manual processes that, according to market data, can cost retailers an average of two hours of lost work per day. Problems such as incomplete addresses, product exchanges and communication failures generated delays that directly impacted customer satisfaction.
Efficiency jump: from 3 hours to 30 minutes
The implementation of the technology has allowed Drogal to drastically reduce the delivery time in several squares.What previously took 2 to 3 hours, is now completed in less than 30 minutes.
Carol Fernandes, Digital Manager at Drogal, points out that technology was decisive for the competitiveness of the brand:
“With the system, we observed a reduction in costs, greater agility in deliveries and increased productivity. We reduced our minimum delivery time from 2 to 3 hours to less than 30 minutes in several squares and expanded the number of locations served without increasing costs. This brought us more customer satisfaction and better conditions to compete with other” networks, says the executive.
The “Last Mile” challenge”
The partnership also served as an innovation laboratory for the solution provider itself. According to Andre, an executive at LET’s, the specific demands of a pharmaceutical network io that requires speed and safety in the transport of sensitive products IO helped refine the product.
“A Drogal brought a set of challenges that were important for our development.We were able to better structure our area of operations, validate scenarios and test hypotheses faster.We created unique solutions that allowed us to go further with new” partnerships, explains Andre.
The case illustrates a trend in the pharmaceutical sector, where the capillarity of physical stores is used as “mini” distribution centers (ship-from-store) to serve the digital consumer with the speed that traditional e-commerce often cannot offer.
