Zup, the technology company of Itau Unibanco, announces Andre Palma as its new CEO. Palma left his activities as Superintendent of Technology of the bank and fully assumed the new role since last week. Bruno Pierobon, co-founder and until then CEO of the company, becomes advisor to Palma and also to Zup, in addition to taking a position on the Board.
In 13 years of existence, this is the first time that the company makes the change of its highest executive. The choice went through the search for a professional who brings market experience, technically qualified, with history of transformations, with admiration for Zup and its culture of entrepreneurship and innovation.
Among his activities at the bank, Palma dedicated his last two years of Itau Unibanco to the adoption and operation of StackSpot, a product co-created between Zup and Itau that makes the construction of software more efficient through generative artificial intelligence.
The move is part of an internal restructuring at Zup, which strengthens the company's current strategy based on GenAI and ensures expansion of StackSpot, consolidating its position as a product company with a Professional Services/Consulting offer.
“A our mission at Zup will always be to create innovative solutions and products that transform the way people and companies interact with technology. With this new challenge I commit to excellence in delivering results that not only meet the needs of our customers, but also anticipate the construction of the future. And I will do this while maintaining the DNA of Zup, a company with entrepreneurial energy, competitive in the market, that cares for people and inspires as tech” leadership, says Palma.
In more than 20 years of experience at Itau Unibanco, Andre Palma has accumulated experiences as superintendent of infrastructure engineering, systems, architecture, governance and operations in Technology, in addition to having acted strategically in the modernization journey of the platforms of the bank, cloud and AIOPs.
Palma explains that he takes the lead with the objective of continuing the trajectory of Zup, with a focus on customer centricity and brand growth in the national technology market, seeking to lead innovation and excellence in GenAI.
“A Zup is an AI-First company. We have seen in the last year a global window of opportunity for GenAI and we want to take advantage of it to be the main partner of our customers and future customers in the use of this technology. The constant search for a delivery with more and more excellence, explains, for example, our recent affiliation to MIT, working in a mutual collaboration with the GenAI core that allows access to laboratories, teachers and researchers who are dedicated to the theme. In front of business, we grew in 2024 our investment in AI in almost 80%, provoking us to go beyond the efficiency of the journey assistant and engineering of the platform-ready development with our desire to create the full-ready agents of the development of the development of the hyper-constitution.
