Zoop, a fintech embedded finance company, today announced the appointment of Patricia Fischer as its new Commercial Director.With an ambitious goal of doubling the number of new clients, the company relies on Fischer's extensive experience to drive its growth.
Patricia Fischer brings with her an impressive 22-year career in the commercial area, having held leadership positions in renowned companies such as Picpay, Itau, Claro and Serasa Experian. Her expertise in developing effective market strategies and forming high-performance teams was a determining factor for her choice.
Patricia Esteves, VP of Marketing and Sales at Zoop, expressed enthusiasm for the new hire: “We believe that Patricia's market vision will be key to continuing to expand our solutions and that her leadership will bring new business opportunities to Zoop.”
The appointment comes at a strategic time for Zoop, which was recently acquired by iFood.In spite of the acquisition, fintech reaffirms its commitment to operate independently, maintaining its focus on offering embedded finance solutions to companies from various sectors.
Patricia Fischer commented on her new position: “I believe my experience building strong relationships with clients of all sizes and my passion for helping companies on their growth journeys can go a long way toward Zoop's mission to expand its operations and lead the financial services innovation market
With this new addition to its executive team, Zoop is well positioned to achieve its ambitious growth goals and further strengthen its position as one of the leading companies in the embedded finance market in Brazil.
