Zenvia now offers RCS for Apple devices

Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, has integrated RCS messaging for Apple devices across Brazil into its solution. The technology allows businesses to send messages with audio, video, images, documents, and interactive features such as action buttons and carousels.

“RCS transforms how companies communicate with customers by offering a rich and interactive experience. With the arrival of RCS on iPhones in Brazil, we have significantly expanded the channel's reach, which has already demonstrated substantial results in Marketing and Sales campaigns,”, stated Gilsinei Hansen, VP of Marketing and Business at Zenvia.

RCS for Apple devices [including iPhones] is available to Vivo customers who have updated their operating system to iOS 26. It is expected to be available to other consumers and carriers in 2026.

Channel advantages for businesses

RCS provides advanced features without requiring users to download additional applications. Messages are delivered directly to the smartphone's native app—Google Messages for Android and Apple Messages for iOS—which facilitates adoption and ensures broader reach.

The technology enables real-time tracking of results, making it easier to adjust strategies for improved engagement and conversion. Companies adopting RCS also benefit from brand verification, a feature that strengthens consumer trust.

“RCS is already available to over 135 million mobile phones in Brazil, with no need to download or activate anything, making it an extremely relevant channel in the country,”, emphasized Kaio Marin..

The adoption of RCS has been identified as a competitive advantage for customer acquisition and retention. The use of visual and interactive elements contributes to more effective engagement and personalized experiences, factors that directly impact conversion rates.

“Companies seeking to enhance customer contact and achieve superior results in their campaigns should explore RCS. Its potential to transform business communication in Brazil is significant, especially in sectors that rely on direct and rapid interaction with consumers.”, concluded Hansen.