Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, has started using artificial intelligence in its recruitment processes through a partnership with DigAÍ, a startup specializing in AI solutions for Human Resources.
The initiative does not replace human interaction—on the contrary, it combines technology and empathy for the best candidate experience and accuracy in the selection process. “AI comes in to add value, not to complicate the experience for those seeking a new chapter in their careers. What we did was apply AI in an ethical and conscious way, respecting the time, energy, and emotions involved in such an important moment,” says Katiuscia Teixeira, Chief Human Resources Officer (CHRO) at Zenvia.
Technology has been increasingly adopted in People and Culture processes. According to a Gartner study, over 40% of companies already use generative AI in some stage of recruitment and selection, and this number is expected to grow with the demand for greater efficiency, agility, and personalization. From intelligent screenings to automated feedback, artificial intelligence is becoming an ally in making the experience smoother for everyone involved.
“According to our research, Zenvia stands out as an early adopter of artificial intelligence among Brazilian companies, which not only shows trust in our platform but also a real commitment to their candidates’ experience, uniting technology and people strategically,” notes Christian Pedrosa, CEO of DigAÍ.
At Zenvia, AI operates between résumé analysis and the recruiter interview. Candidates are invited to respond, via audio recordings on the DigAÍ platform, to customized questions based on the position. Access is simple and intuitive, with an initial familiarity test and the option to re-record within four minutes per answer. The key differentiator is the automatic delivery of individualized feedback via email and on the platform itself, just minutes after completing the stage.
By early July, over 577 interviews had been conducted in Zenvia’s new AI-powered selection process, and feedback has been highly positive: 92.6% candidate satisfaction. Additionally, according to DigAÍ’s platform, recruiters saved 245 hours.
The initiative is not a one-time effort. It is aligned with the company’s strategic evolution, which last October announced to the market its comprehensive AI to revolutionize the customer experience—Zenvia Customer Cloud, already implemented by 5,700 companies, generating revenue between R$180 million and R$200 million in 2024.
“We’re talking about a movement consistent with what we offer the market: more fluid, engaging, and personalized journeys. Just as we help our clients sell more and serve better with technology, we use AI to create smarter experiences internally as well—in this case, in our relationship with candidates in our selection processes”, concludes Katiuscia.
