In Brazil, Yalo, an intelligent sales platform with Artificial Intelligence agents, recorded over R$ 30 million in total sales volume transacted via WhatsApp during the Black Friday period in just 7 days.
This amount corresponds exclusively to transactions conducted within the Yalo platform, involving personalized campaigns powered by artificial intelligence and led by major brands in the manufacturing and retail industries. These brands utilize the company's conversational technology to scale their sales operations. Currently, the company serves brands such as Nestlé, Coca-Cola Femsa, Kellanova, Colgate, Mondelez, and The Magnum Company, in addition to distributors and regional manufacturers.
This result solidifies WhatsApp as one of the leading sales channels in Brazilian retail and reinforces the strength of AI-driven conversational commerce—a model in which Yalo is already a global benchmark, connecting manufacturers, distributors, and retailers through intelligent agents.
“This result demonstrates, in practice, how AI applied to conversational journeys has moved beyond being a trend to become a real revenue driver. The 2025 Black Friday was a milestone of maturity for this model in Brazil and a sign of what is to come in 2026,” says Tiago Maldaner, Brazil Customer Success Manager at Yalo.
According to the company, the performance recorded during this period also reflects a significant advancement in the strategy adopted for the 2025 Black Friday, with increased use of AI agents for: active sales automation; personalized offer scaling; predictive replenishment intelligence; and proactive engagement with retail.
