According to the latest research conducted by Canalys, part of Omdia, a global leader in technology market analysis focused on channels, Xiaomi ranked third in global smartphone sales during the first quarter of 2025, with 41.8 million units sold and 14% market share. Despite the modest overall market growth of 0.2% compared to the previous year, Xiaomi demonstrated resilience by capitalizing on its broad product ecosystem to strengthen its presence in mainland China and expand into emerging international markets.
The solid performance reflects Xiaomi’s ongoing strategy of balancing innovation, affordability, and ecosystem integration, allowing the brand to remain competitive even in a challenging global scenario. While market leaders Samsung and Apple maintained the top two positions, Xiaomi’s focus on diverse offerings and market adaptability ensured its consistent presence among the top three global smartphone suppliers.
Xiaomi continues to consolidate its presence in Latin America, reaching second place. Growth in the region over the past year is notable, with a 10% increase.
One of the pillars of Xiaomi’s success is its commitment to the so-called ‘democratization of technology’: the brand offers high-performance devices, premium design, and advanced features at competitive prices — a combination that has boosted its accessibility in both emerging and mature markets. Additionally, the integrated ecosystem of connected products, such as smartwatches and bands, TVs, and smart home devices, helps strengthen consumer loyalty to the brand.
With a continued focus on innovation, sustainability, and international expansion, Xiaomi remains steadfast in its purpose of delivering cutting-edge technology to more people around the world — and thus consolidating its presence among the global leaders in the industry.
