99Food announces a major partnership and introduces Paola Carosella as its new ambassador. The Chef, who built her own trajectory over more than 30 years in the gastronomy sector, always seeking to innovate with purpose, joins 99Food to bring restaurant owners across Brazil this vision that reinforces the importance of having real and fair alternatives to make their business thrive. The partnership strengthens the app’s commitment to a more balanced market, offering concrete advantages for those who live gastronomy every day.
Chef, entrepreneur, and one of the biggest names in gastronomy in the country, Paola built a successful career leading renowned restaurants like Arturito and La Guapa, as well as participating for many years in the MasterChef program. Her trajectory makes her the ideal voice to speak directly with those who understand the sector best: restaurant owners.
By adopting practices that benefit restaurants, delivery drivers, and consumers, 99Food is revolutionizing the food delivery sector in Brazil. After Goiânia, the app will bring to São Paulo a one-year exemption from commissions and fees for restaurants, ensuring minimum earnings of R$250 for partner drivers who complete 20 services (including 5 food deliveries) and offering consumers the most competitive prices in the market.
The campaign, which premieres on 07/28, will feature films and spots on TV, digital, and radio (check out the video here: https://youtu.be/hfrhMbWAXgk?si=JUl1CQgFJ4NHh2ad).
Technical Sheet
Marketing: Ana Verroni, Raphael Dias, Karinna Reis, and Arthur Cavallo.
99 Creative Studio: Rafael Guaranha, Giovanna Vitulli, Adriana Boghosian, Thiago Grossmann, Brigida Oliveira, Flora Marchesan, and Julia Rocha.
Media: Melina Ferretti, Julia Mashki.
Agency: CP+B – CRISPIN PORTER & BOGUSKY BRASIL
CCO: André Kassu
VP of Strategy and Data: Renata Serafim
VP of Client Services and New Business: Wilson Negrini
VP of Media and Data: Marcela Ferreira
Creative Direction: Rafael Guth
Creation: André Ueno, Phylippe Moura, Nadine Guassaloca, André Birches, and Rodrigo Soares
Integrated Production: Fabíola Thomal, Roberta Acerbi, Douglas Covino, Marcelo Tomioka, and Ricardo Sanches
Client Services: Thiago Barboza, Jaqueline Camargo, Juliana Marek, and Maria Beatriz Rodrigues
Media: Bruno Froes, Isabelle Bonfim, Ana Toccolini, Monique Santos, Gianluca Petracco
Projects: Henrique Salvadori and Camila Cotrim
IMAGE PRODUCTION
Production Company: Sweet Filmes
Executive Production: Brunno Papa
Line Producer: Ana Haertel
Producer: Nathalia Cardoso
Direction: Thiago Eva
Cinematography: Roberto Ribeiro Júnior
1st Assistant Director: Débora Yazbek
1st Camera Assistant: Naiara Carrasco Arinelli
Production Direction: Thiago Freire
Production: Juliana Furtuoso
Production Assistant: Priscila Pina
Sound Recording: Jade Nogueira Martins
Costume Designer: Priscila Natassia Bedetti
Makeup Artist: Jess Monge
Post-Production Coordination: Lucas Miranda
Finishing Assistant: Pedro Ramos
Editing: Rafael Mesquiara
Finisher: Lucas Miranda
Motion Graphics / Comp: Pedro Gebara
Colorist: Ian Pasqualino
CELEBRITY
Presenter: Paola Carosella
Client Services: Kate Soares
AUDIO PRODUCTION
Sound Production: A-Gandaia
CEO: Pedro Turra
COO: Samira Tortelli
Creative Director: Fábio Mancuso
Executive Producer & Client Services: Kika Forjaz
Client Services Director: Cris Marquesi
Music Production: Fábio Mancuso
Sound Design & Finishing: LH Cria, Fabio Mancuso, Junior Aragaki
STILL PAOLA CAROSELLA
Still Photographer: Kenzo Sanematsu
1st Still Photo Assistant: Gabriel Barrera Correa dos Santos
