In a matter of seconds, a quick response to a product search on a website leads to a secure purchase. What seems simple is the result of complex technological application that meets a company’s needs and delivers positive financial results. This is exactly what happened with the partnership between Grupo CVLB and Delfia, digital journey curation, for the implementation of the Datadog market observability and monitoring solution.
The company’s biggest challenge when adopting the application with Delfia’s curation was centralizing observability due to the ease of integration provided by Datadog, as the company is based on diverse systems, since the Group originated from the merger of two retail companies: Casa e Vídeo, with a strong presence in Rio de Janeiro since 1988 with 240 stores, and Le Biscuit, with significant operations in the Northeast with 130 stores, which together generate R$ 3 billion in revenue.
“Being plug-and-play and cloud-based, Datadog was crucial in setting up the observability infrastructure very quickly,” highlights Lucas Testa, Technology Manager at Grupo CVLB and responsible for the company’s website, app, and marketplace. With the introduction of Delfia’s solution, one of the critical endpoints, such as response times above 4 seconds on the website, was reduced by 60%.
Moreover, the solution boosted sales for Grupo CVLB’s stores and e-commerce. “Any minute of downtime in our systems directly impacts our hourly sales target. We identified that the catalog endpoint on the website and app—responsible for fetching and displaying product information—had a response time of 7 seconds, which compromised the user experience. With the visibility provided by Datadog’s trace, we were able to locate the bottleneck and optimize the application. Today, this time has dropped to just 1 second, resulting in a much smoother and more efficient navigation experience for the customer,” comments Lucas Testa.
“We are always ready to provide the necessary support, whether to clarify doubts about the tool or resolve more complex technical issues. We make it a point to act quickly and precisely, ensuring the customer has all the support needed to maintain their operations with excellence,” says Plinio Moreira, Observability Manager at Delfia, who reinforces Delfia’s commitment to agile and effective support, both for doubts and technical aspects.
100% uptime operation: history
In 2022, when Casa Vídeo was not yet using Datadog, it experienced some system outages and instability during Black Friday, the most profitable and decisive sales period of the year for the company. By 2024, the entire system was 100% available and did not go down at any point, according to Testa.
According to the executive, Datadog was able to centralize the entire operation so that the internal team gained visibility over all systems and became proactive in solving problems.
“Increased traffic and interaction are observed during Black Friday, where access peaks occur, usually in the multicloud app that depends on multiple systems (Azure, GCP, and AWS). That’s why we monitor the main endpoints in Datadog and now have greater predictability of issues. We didn’t have visibility into how order integration failures occurred, and today we are much more proactive: when instability occurs, the Customer Service, Omnichannel, and Logistics teams are immediately notified to address and create routines to mitigate these issues,” he details.
Another specific Datadog feature, Watchdog, which goes a bit beyond observability and allows configuring endpoints under 3 seconds, generating alerts and detecting anomalies, also made a significant difference in the Group’s operations.
“Based on service history, the system detects when something unusual occurs within the pattern recorded in the database. Many of these incidents are real, previously unmapped issues for which we are now alerted in time to mobilize the responsible teams to resolve them before impacting the customer or sales results,” explains Testa.
The Technology Manager at Grupo CVLB values the partnership with Delfia, especially for technical support, initiatives like workshops, and the Customer Success department, which protects the customer and defends the budget defined for the license purchase. “Delfia’s curation has been crucial, both for clarifying specific doubts about the solution and for more technical issues, such as grouping requests and on-demand costs, which helps us avoid further problems. Additionally, they constantly support us in exploring new Datadog functionalities and organize workshops that expand our knowledge. They are very proactive in this follow-up,” he concludes.