Wigoo launches conversational AI solution for data analysis

Wigoo, a marketing and technology agency renowned for anticipating digital trends, announces the launch of Wigoo AI, an exclusive artificial intelligence solution that connects data from different media, e-commerce, and analytics platforms, allowing natural language interactions with complex dashboards. The novelty was presented last Tuesday, September 16, in São Paulo, during the "Warm Up – Black Friday 2025," an event held by Grupo W, formed by the companies Wigoo and Wicomm. The event gathered around 200 people, including clients from major brands and partners.

“Wigoo AI's proposal is to democratize access to strategic data for decision-making areas, not just the most technical ones. For example, it allows a business professional to ask questions directly via WhatsApp or the application's interface and receive, in seconds, figures, historical comparisons, and analyses with optimization recommendations to guide decision-making.", says Gabriel dos Santos, CTO (Chief Technology Officer) at Wigoo.

In addition to boosting productivity by increasing the efficiency of companies' business intelligence and analytics departments, the tool offers an experience that adapts to how humans communicate. It also ensures continuity of thought, based on conversation history. Furthermore, it provides security and governance, with workspaces that can be customized for different brands within the same group; access control for analysts, ensuring that each employee only sees data for their brand, enhancing the protection of sensitive information; and the comparison of metrics with external data, such as spreadsheets.

According to Wigoo, the innovation is already prepared for different corporate daily scenarios: from board meetings, which require immediate answers, to real-time digital campaigns, which need quick optimization, passing through sales teams that seek sales histories in calls with clients.

"We believe the future of data analysis is conversational. Our mission with Wigoo AI is to make this access simpler, faster, and more strategic, helping companies transform information into a competitive advantage. Wigoo AI enables a team to conduct a detailed analysis in one hour that previously would have taken 5 days and required searching for data in different locations with a high risk of missing some detail.", says Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm.

"We believe that strategic decision-making needs to be data-driven, which is why we've launched something revolutionary: Wigoo AI, designed to help boost our clients' results. This is Wigoo's commitment: to innovate, with our partners' results as the main pillar.", adds Gustavo Santana, co-CEO of Wigoo & co-founder of Wicomm.