Wigoo boosts brands in new TikTok Shop

Wigoo, a marketing and technology agency, announces its performance as a strategic partner for brands that want to act in the new TikTok Shop.Newly arrived in Brazil, the e-commerce platform allows the consumer to buy without leaving the feed. “With all the experience we have in marketing, data intelligence, content and media, we quickly became able to put brands in this new” shopping model, says Dib Sekkar, co-CEO and founder of Wigoo.   

Wigoo operates on the main operational fronts of the TikTok Shop: commercial lives, with strategy, routing and real-time operation; partnerships with creators, uniting authority, engagement and conversion; media management (TikTok Ads) focused on visibility and ROAS; and technical and strategic support in e-commerce/TikTok Shop, with integration, monitoring and continuous optimization.

In addition, Wigoo offers real-time monitoring, custom dashboards and a methodology based on testing, insights and scalability. All with a focus on improving Customer Acquisition Cost (CAC) and increasing Customer Lifecycle Value (CLV), two fundamental pillars for sustainable business profitability in the modern economy. “The future is of the consumer and the brands that know how to listen to it. Digital retail is more dynamic, personalized and competitive. More than the tools, what changes is the mindset to generate” result, says Sekkar. 

For him, Wigoo is ready to lead this transformation, whether in the TikTok Shop, in marketplaces, in search engines or in any new digital environment. “We believe that strong brands are born from the encounter between relevance and active listening. The consumer has already changed, and our commitment is to walk together with brands that want to grow with purpose, adaptability and long-term vision”, completes co-Ceo.

According to a study by the social network itself, more than a feature within the app, the TikTok Shop represents a new consumption behavior. Each scroll can lead to a purchase decision, and videos with integrated products have generated conversion rates three times higher than those of a traditional e-commerce.