White Cube announces its new strategic phase, marked by a repositioning that consolidates the company as a specialized consultancy in Data and Artificial Intelligence applied to businesses.The goal is to transform raw data into real competitive advantage, accelerate decisions and drive efficiency and growth in medium and large companies.
With over 15 years in the market, and with more than 300 companies served, 250 experts, 3 million managed assets and impact exceeding R$ 100 billion in revenue generated for customers, White Cube takes a step forward to keep up with market maturity and evolving AI usage at scale.
“Data only has value when it becomes actionable decisions.Our mission is to educate, direct and apply AI and Data so that leaders can make smart decisions today, not in the distant future”, said Alexandre Azevedo, CEO of White Cube.
The company, which already serves customers on four continents (South America, North America, Europe and Oceania) and projects sales growth of 118% for 2025, uses repositioning to double the size of the operation again by 2026.
From data to decision: the new logic of action
The new phase of the company is organized into a complete journey that connects strategy, governance, engineering and applied AI.
The model reinforces core principles of brand positioning, such as:
- Data that turns into actionable intelligence
AI as a driver of efficiency and competitive advantage
^^^ Decisions driven by governance, compliance and quality
''combination between human expertise and technology
^measurable impact on productivity, margins and growth
This approach responds to a market movement where organizations accumulate large volumes of data but still have difficulty converting it into value, predictability and innovation.
Expanded growth and presence
With a strong presence in the South of the country, White Cube is now intensifying its expansion to the Southeast, a priority region for the concentration of large companies and investment in data and AI.
To sustain this new stage, the company opens a three-fold office at the Caldeira Institute, one of the main innovation hubs in Brazil.The space in the city of Porto Alegre symbolizes the connection with the technological ecosystem and with initiatives that drive AI, data and digital transformation.
“O Instituto Caldeira is where the great conversations about technology happen. Being here strengthens our culture and accelerates our impact on the” market, explains Azevedo.
Global partnerships strengthen technical consistency
White Cube maintains strategic alliances with global players that expand its technical capacity and deliver large-scale projects:
- Data & AI Partnership with Microsoft
- Data Lake Partnership with Databricks
- Partnership in Analytics Cloud in Latin America with Oracle
- Data & Analytics Partnership with Huawei
These agreements allow to operate with international standards of performance, governance and scalability.
A consultancy that shapes the future of business
The new White Cube brand reinforces the signature that guides the entire strategy: Shaping the future of business with Data & AI.
More than a technical supplier, the company assumes the role of trusted advisor, Supporting leaders to make smarter, faster and safer decisions with real impact on margins, operational efficiency and competitiveness.
