Wellhub, the corporate wellbeing platform offering employees comprehensive subscriptions to top fitness, mindfulness, therapy, nutrition, and sleep partners, today announced a significant growth milestone: 500 million check-ins and three million subscribers since its founding in 2012. This achievement highlights the growing recognition among companies of the importance of providing comprehensive wellbeing benefits to their workforce.
With 93% employees stating they value well-being as much as salary, companies are increasingly investing in their people and choosing Wellhub as their trusted partner for well-being benefits. Wellhub took ten years to reach its first 100 million check-ins, but in the past year, employee check-ins on the platform doubled from 250 million to 500 million. Any activity a user performs on the Wellhub platform, such as attending a yoga class, visiting a local gym, or taking an online class through a partner app, is considered a check-in. This significant growth in subscribers and user check-ins has driven an average annual growth rate of over 75% in payments to partners from 2021 to 2024, highlighting Wellhub's effectiveness in promoting adoption and engagement.
"Twelve years ago, we embarked on a mission to empower every company to become a wellbeing company, where employees can connect with wellbeing every day. Today, having reached 500 million check-ins and three million subscribers, we can see the impact of this mission in full swing. Companies are investing in their most important asset – their people – to improve both employee health and business performance," says Priscila Siqueira, Wellhub's leader in Brazil. "Thank you to our corporate clients, our wellbeing partners, our employees, and the millions of Wellhub subscribers around the world. You inspire us to continue innovating, ensuring our platform evolves to meet the individual needs of an increasingly diverse workforce."
Nearly 60,000 wellness partners grow with Wellhub
Wellhub not only supports the global workforce but also operates a mutually beneficial ecosystem. In addition to improving employee well-being and company performance, Wellhub introduces new clients to its network of partners, with 90% of its members being new students for the academies they visit and applications they use.
This generates additional revenue for Wellhub partners, who are increasingly choosing the corporate wellness platform to help boost their growth. In 2024, over 8,000 new gyms, studios, and apps joined the Wellhub network, 3,500 in Brazil alone, including apps like Apple Fitness+, FitDance, Tembici, and Utreino, as well as the country's most popular gyms and studios such as Bodytech, Cia Athletica, Pure Pilates, Rede Gaviões, 26 Fit, Body Coach, Contorno do Corpo, Corpo e Saúde, Hammer, Live, Max Forma, Rede Pratique, Redfit Academia, Usina do Corpo, and many others.
Because Wellhub doesn't own gyms or studios, it doesn't compete with its partners; instead, it focuses exclusively on providing holistic well-being benefits to companies and their employees. In 2024, Wellhub's exclusive partners received additional investment and grew 20% faster than non-exclusive partners.
"Wellhub identified a real need in the market and plays a critical role in helping corporate partners and their global employee bases prioritize health and well-being. This significant growth milestone demonstrates the platform's impact," said Alex Crisses, Global Head of New Investment Sourcing and Co-Head of Emerging Growth at General Atlantic. "We are proud to serve as a long-standing investment partner for Wellhub and look forward to continuing to support the platform's vision of promoting access to comprehensive well-being benefits through technology."
Ultimately, this achievement isn't just about numbers; it's about real people transforming their lives, whether it's a corporate yoga challenge that sparked a new passion for fitness, a meditation session that helped someone manage stress, or a nutrition program that encouraged healthier eating habits. We're excited to continue innovating on our platform to serve our corporate clients, their employees, and our wellness partners," concludes Priscila Siqueira, of Wellhub.
