Webmotors launches used vehicle price index

Focusing on providing an increasingly complete journey to its users, Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the Webmotors Index, a new data intelligence tool allocated to the platform that, from now on, starts to calculate monthly the percentage change in the prices of used car ads of the portal throughout the national territory.

The new feature aims to provide a reliable and accurate reference on vehicle pricing, to help identify market trends, pricing behaviors and strategic action opportunities for the automotive sector.

For Webmotors to reach the new index, the following vehicle characteristics are analyzed: reference period, brand, model, vehicle year (from 2014), version, mileage range, body type, fuel type, type of advertisement on the platform (if it was made by a natural or legal person), state where it was published and if it is from the rental segment.

It is also possible to obtain complementary data such as inventory turnover, analysis by region and electric cars, among others, with daily or monthly update, offering an accurate and updated view of the market.

The consolidated basis used for the calculation of the Webmotors Index consists of 36 car brands, 398 models and 2,174 versions, which do not include armored cars, totaling a mesh of more than 14.5 million vehicles (present on the marketplace platform itself. The index is calculated from 2017 with a methodology based on the median of the price difference between one month and the previous month, ensuring an accurate, robust and reliable analysis.

“We are taking a big step towards a more dynamic and innovative market.The Webmotors Index is a milestone that arrives to consolidate our position as the largest and most complete automotive ecosystem in Brazil”, says Webmotors CEO Eduardo Jurcevic. “Our goal is to be the largest and most comprehensive indicator in the market and the main reference in data in the segment for better decision making of our users and customers.”

Inspired by economic meters such as the National Index of Consumer Prices (IPCA), the Webmotors Index is initially directed to automakers, dealerships, banks and insurers. Integrated with Webmotors Autoinsights, the new indicator will have monthly periodicity, in addition to having content available by subscription, including exclusive and on-demand information, providing the following benefits:

• Market analysis: provides a detailed view of the trends of valuation and devaluation according to the characteristics of the vehicles;
  
• Competitiveness: allows comparisons with competitors, identifying business opportunities;
  
• Support in strategic decisions: from analysis based on data contained in the index. 
  

Webmotors Index of July

In its debut, the Webmotors Index points to a slight drop of 0.28% in the average price of used vehicle ads on the platform between June and July 2024.

According to Jurcevic, at this point in the second half, the launch of new models tends to rapidly devalue those already on the market, as consumers begin to prefer the latest and technological ones, leading to the need for adjustments in the prices of used ones to make them more competitive. “This can also increase the supply of used vehicles as users seek to upgrade their cars to the newer models.”

To access the Webmotors Index click here.