Webcontinental lança aplicativo para fomentar ecossistema de refrigeração no Brasil

One year after releasing the first version of Webinstala, pioneering application in the refrigeration sector, a Webcontinental apresenta ao mercado a new platform version, full of unprecedented features and designed to transform the routine of air conditioning installation technicians throughout Brazil.

O WebInstala nasceu em outubro de 2024, em formato MVP (minimum viable product), with the proposal to connect customers who bought air conditioners on the Webcontinental to installation technicians. The result was immediate: on average, the, 35% from customers requested quotes no commitment for the app, which exceeded a thousand technicians registration in a totally organic way. In addition, it, 62% of users open the app monthly, consolidating it as an essential business tool in the sector.

Now, in its second version, the WebInstala V.2 it goes much further. In addition to maintaining the budget service, which connects customers to technicians, the app inaugurates a new phase of management, collaboration and technological intelligence.

The new version brings dois tipos de cadastro:

• Technical with CNPJ and structured store: you can register teams, monitor trips and service hours, and record photos and videos of the facilities.
• Cadastro de ajudante: aimed at informal technicians or professionals in training, who seek opportunities and networking in the sector.

Among the big news is the function “Find Helpful”, que utiliza geolocation para conectar técnicos a profissionais de apoio em momentos de alta demanda, solucionando uma das principais dores do mercado na alta temporada.

Another innovation is the possibility of fabricantes cadastrarem demandas de garantia diretamente na plataforma, expanding the capillarity and agility of service. Thus, manufacturers Samsung, LG, Elgin and others, may request maintenance demands for installers registered in the application. Installers can decide whether to accept the demand or not, making the service more agile for the consumer and bringing more service opportunity for installers.

The star of the version is the Willdo, a artificial intelligence assistant developed to support installers with quick responses based on manufacturers' manuals.Willdo assists in diagnostics, explains error codes and guides in technical procedures, becoming an indispensable ally for the day to day of the professional.

Webinstala is not just a service platform, but a ecossistema colaborativo. Technicians who refer customers to purchase devices on the Webcontinental may receive financial return up to 7%, em um modelo de parceria ganha-ganha.

“O we seek is to foster the exchange relationship with our technical partners. If on one hand we connect our customers with a network of installers registered in our app, on the other side we want them to connect us with their customers. We have a demand from customers who need installation, The technician has a demand from customers who have already found it to install, but have not yet purchased the air conditioning unit.

The market estimates that of every 10 customers who will buy an air conditioner, 4 first seek the technician to check what type of device will be needed. Therefore, it is a relationship “ wins” that strengthens the ecosystem in a balanced way.”,”, destaca Philippe Stephanou, Head de B2B da Webcontinental.

The launch took place during the FEBRAVA 2025, largest refrigeration fair in Latin America, where the application was presented firsthand to the market. The receptivity was immediate: the base of registered technicians more than doubled during the four days of the event, consolidating the strength of the platform and the relevance of the theme in the sector.

Available free of charge for iOS e Android, webinstala reinforces the purpose of Webcontinental connect people, business and opportunities.

Com slogan “Webinstala, the partnership that strengthens the” installer”, the app represents not only a technological advance, but also an institutional commitment of the company to the sector.

The purpose of the app is to connect. Webcontinental is a specialist in connections, whether systems, hubs, platforms to people. Webco is born from a family of installers, Rogerio Antoniazzi, one of the partners, who has the gift of connecting people and customers, to business. The main desire of the company is to foster the refrigeration sector, increase job opportunities for the entire sector of refrigeration technicians. Rogerio Antoniazzi is a person who to this day maintains and values its origin, its essence, values the sector. He usually tells me “Phil, the refrigeration sector is gigantic in Brazil, we will all make room for the whole world, we will do something that will do something that will help, we will do something that will do something that will help.”

Everything that serves to strengthen the installer DO of what is starting, graduating, seeking the first customers to the installers who are already entrepreneurs, who have teams on the street, well-structured stores DO all the pain that the sector has we want to find a solution, we want to find a solution, conclui Stephanou.