W Premium Group and Kaspersky offer free access to VIP lounges in new digital protection campaign

In a scenario where travel and connectivity are part of the daily lives of millions of Brazilians, the need for digital security accompanies the traveler at every stage of the journey. With this proposal, W Premium Group, a leader in hospitality services at airports in Brazil, and Kaspersky, a global reference in cybersecurity and digital privacy, announce the launch of a partnership that combines data protection technology and premium comfort at airports.

The initiative, valid until September 30, 2025, will provide customers who purchase the Kaspersky Premium plan free access to the rooms of the W Premium Group. The benefit can be used until December 31, 2025 and guarantees the customer a VIP experience in the main airports in Brazil, with comfort, quality structure and services that make waiting for the flight more pleasant and safe.

More than a promotional action, the campaign reflects the commitment of W Premium Group and Kaspersky to the modern lifestyle of the traveler. With more than a decade of experience and presence in high-flow airports in Brazil, W Premium Group offers independent VIP lounges throughout the country and also abroad, which combine sophistication, efficiency and tranquility. Kaspersky already has almost 30 years of experience in the online protection of consumers, small and medium-sized companies and large corporations. 

Access to the VIP lounges granted by the Kaspersky campaign includes:

• Varied food, in addition to hot and cold drinks at will;
• Spaces for relaxing, working or reading;
• WI-FI;
• Sockets and infrastructure for device recharging;
• Warm and discreet service;
• Air-conditioned environments with contemporary design.

“This campaign is the perfect meeting between two worlds that, until recently, seemed distant: digital protection and premium hospitality. But today the passenger demands both. He wants to relax before a flight and at the same time keep his data protected in public networks. We join forces with Kaspersky because we believe that safety and comfort go together, especially for the new profile of Brazilian traveler: digital, demanding and in constant movement”, said W Premium Group Head of Marketing and New Business, Felipe Storni.

With the Kaspersky Premium plan, users can count on:

• Unlimited VPN, ideal for accessing public wi-fi networks (such as those at airports and hotels) with privacy and security, protecting yourself from cybercriminals;
• Award-winning antivirus and constantly updated against the latest scams;
• Smart password manager, which creates, stores, protects and automatically fills access to online services with unique and strong codes and the person needs to memorize only one master password.
• Safe to store documents such as passports, visas and proof of travel, while originals are safe at the accommodation; 
• Multiplatform protection, with coverage for Windows, macOS, Android and iOS, essential for those traveling with laptop, mobile and tablet;
• 24-hour technical assistance, with specialized support, including in Portuguese, to solve any issue along the way.

“Because it is a cheerful people, the Brazilian is very active on the internet and social networks, but we are also negligent with our online security.The partnership with W Premium Group shows an important benefit of having protection on all devices: comfort. It is important to check if a website or Wi-Fi network is safe, but on a trip we want to relax and enjoy & this is where we take care that the online experience is quiet and without surprises”, says Leonardo Castro, director of e-commerce at Kaspersky in Latin America.

Information:

Campaign period: until 30 September 2025

VIP access redemption: until December 31, 2025

Benefit: Free access to W Premium Group rooms

Where to buy: https://www.kaspersky.com.br/lp/wplounge