During the Web Summit Lisbon, one of the world's largest technology, marketing, and business events, VTEX, a leading Brazilian multinational in digital commerce, and Lofty Style, a women's fashion brand recognized for its minimalist and sophisticated design, announced a strategic partnership that symbolizes the union of fashion, technology, and innovation.
Under the leadership of Camila Ortiz, founder and CEO, Lofty Style takes a decisive step in its international expansion, with operations in Portugal, Spain, and the United States. Leveraging the VTEX platform, the brand adopts a cross-border model that enables it to operate with local logistics, currency, and language structures, while preserving its artisanal essence and the Brazilian DNA that inspires each creation.
More than a growth strategy, the partnership represents a new era for Brazilian entrepreneurship, which combines creativity, technology, and purpose to conquer new markets and strengthen the country's presence on the global stage.
“Seeing Lofty Style expand its borders with our support is witnessing how technology can empower bold brands to conquer the world,” says Rafaela Rezende, President of VTEX in Brazil. “At VTEX, we provide the necessary resources to enable both the omnichannel journey and global expansion.”.
With over 60 physical stores in Brazil, Lofty Style remains true to its commitment to quality, timeless design, and the light, versatile style that embodies the contemporary lifestyle. The announcement in Lisbon reinforces the strength and relevance of Brazilian brands at the intersection of fashion and innovation.
