VTEX, a specialist in e-commerce solutions, announced the acquisition of Weni, a company specialized in artificial intelligence and automation for Customer Experience (CX). The incorporation aims to strengthen VTEX's capabilities throughout the customer's purchase journey, with a special focus on after-sales.
With this acquisition, Weni will become an independent business unit within VTEX, maintaining its identity and leadership. The founders of Weni (Leandro Neves, John Cordeiro, Daniel Amaral, Bruno Amaral and Rinaldo Amaral & will remain with the company as executives.
The integration of Weni technologies to the VTEX platform promises to significantly improve the engagement, conversion and after-sales solutions offered to customers. Alexandre Soncini, co-founder and chief of staff of VTEX, highlighted a practical example of this integration: “When a customer makes a list of the month in Prezunic e-commerce and chooses an unavailable product, the store system triggers Weni, which sends a WhatsApp to the customer suggesting a replacement.”
VTEX plans to expand Weni solutions to the North American market, with a particular focus on the supermarket sector, where it sees great growth potential. This move is part of VTEX's strategy to expand its international presence and offer innovative solutions in the global e-commerce market.
Weni already serves prominent customers in Brazil, including the supermarket chain Prezunic, Cencosud, Stone and Raizen. With this acquisition, VTEX reinforces its commitment to offer a more personalized and efficient shopping experience, aligned with the growing demands of world e-commerce.
