In a global scenario where the artificial intelligence market is projected to reach nearly US$1 trillion by 2027, according to projection from Bain & Co, the Brazilian startup Vox Me announces the launch of VoxMe360º, an intelligent conversational commerce platform that transforms WhatsApp into a strategic and automated channel for sales, marketing, and customer service.
Developed over three years and already operating with over 10,000 users in Italy, the solution arrives in the national market with ambitious goals: reaching 2,000 points of sale in Brazil by the end of 2025, especially in franchise networks in the retail, healthcare, and B2B services sectors. The platform has already processed over 20 million customer interactions, with proven reductions of up to 50% in operational costs and significant gains in efficiency, conversion, and customer satisfaction. Other advantages such as quick implementation time and viable costs highlight VoxMe360º as the best alternative available today in the Brazilian market.
According to Vox Me CEO Bruno Ferraz Musa, the proposal is to transform customer service into a strategic asset for companies, turning every conversation into an opportunity for conversion and loyalty. ‘VoxMe360º was born to redefine how brands connect with their consumers. We developed cutting-edge technology with a fluid and empathetic journey, capable of generating real value, operational efficiency, and scalable growth,’ he states.
Built on WhatsApp’s official API, VoxMe360º integrates cutting-edge technologies such as GenAI, LLMs, machine learning, automation, and analytics to deliver natural, consultative, and hyper-personalized interactions. The customer experience is fluid and continuous: from intelligent product recommendations, navigating dynamic catalogs and personalized virtual try-ons, to payment and post-sale support—all without leaving the app.
From chat channel to AI-powered business hub
One of VoxMe360º’s differentiators is the use of ‘fluid intelligence,’ which combines generative AI, language models, and machine learning to interpret customer intent, profile, and history in real time. The solution dynamically adapts service to each consumer’s context, offering personalized and relevant suggestions, precise answers, and immersive experiences directly within WhatsApp’s interface.
To engage customers with a consultative and comprehensive experience, VoxMe360º accesses business information from various sources such as CRMs, ERPs, e-commerce platforms, payment systems, and product catalogs, providing a 360-degree view of the customer and automating complex workflows, from service to logistics. Companies that have adopted the solution report improved shopping experiences, increased conversion rates, and reduced operational errors—all with scalability and a high degree of personalization.
Market, expansion, and strategic vision
Vox Me currently operates under two main models: B2C, focused directly on consumers, and B2B, serving companies looking to enhance customer relationships through intelligent automation and integrated communication. The platform has been adopted by retail chains, healthcare providers, events, and specialized services—segments seeking accelerated digitalization and high-performance customer service.
In Italy, VoxMe360º is present in cities like Rome and Milan, working with clinics, pharmacies, and laboratories to automate exam scheduling, e-commerce for medications, and patient communication, including vaccination campaigns with automated reminders and screenings.
In Brazil, the strategy involves partnerships with franchising groups and companies handling high volumes of customer interactions. The technology has proven effective in high-traffic contexts, with concrete results: interactions processed in seconds, purchases completed in under 3 minutes, appointments finalized in less than 1 minute, and a system that learns from every interaction.
Continuous innovation and the future of conversational commerce
With multilingual support (Portuguese, English, Spanish, and Italian), VoxMe360º was designed to operate globally. The company already plans a new phase of internationalization starting in 2026, focusing on Latin American and European countries. Among the upcoming releases are features like real-time AI voice assistants, new consumption-profile-based recommendation mechanisms, and virtual try-ons enhanced with visual generative AI.
According to Musa, the future of brand-consumer relationships lies in the convergence of personalization, scalability, and intelligence. ‘We believe customer service doesn’t just need to be efficient—it should be memorable. VoxMe360º represents a new standard in how companies connect with their audiences. Every conversation can generate value, build loyalty, sell, and delight. And all of this within WhatsApp,’ he states.
Vox Me follows a growth model based on recurring revenue, continuous innovation, and strategic independence, prioritizing technological autonomy and a focus on customer success. ‘We are building a new logic for relationships. Our role is to empower brands to turn conversations into valuable experiences—with empathy, intelligence, and performance. WhatsApp is the medium. And VoxMe360º is the evolution,’ concludes Musa.