Volkswagen do Brasil expands its digital presence and launches an official parts and accessories store on Shopee, one of the country's largest marketplaces, accessed monthly by about one-third of the Brazilian population. This new initiative offers customers even greater convenience to purchase genuine Volkswagen products directly from the Volkswagen Dealer Network via smartphone, with security and speed.
How to find the Volkswagen store on Shopee
When searching for “Volkswagen” in the app, the consumer will see a brand banner before the product results. Simply click and enjoy a simple, fast, and reliable experience.
The Volkswagen store is part of Shopee's ‘Official Stores’ section, a space that brings together over 1,000 major brands. On the marketplace, consumers can use the compatibility search filter to find auto parts for their vehicles, as well as benefit from the "Clube do Mecânico" (Mechanic's Club) space, which offers exclusive benefits such as discounts and special conditions.
Available portfolio
At Volkswagen's official store on Shopee, customers can find everything from technical parts (lubricants, fuel injectors, engine and ignition components) to accessories and items from the VW Collection line, such as clothing, caps, mugs, and much more.
Volkswagen is the leader in online parts and accessories sales
Volkswagen do Brasil also has its own website, Peças.VW, and other channels. In online sales, parts and accessories are sold directly by the Volkswagen Dealer Network.
“Volkswagen's arrival on Shopee reinforces our strategy of offering practicality, convenience, and security to customers, with genuine parts and accessories in a reliable digital environment. This move demonstrates the strength of the Volkswagen brand in the aftermarket and consumers” trust in purchasing genuine products directly from the Volkswagen Dealer Network. Since 2017, Volkswagen has invested in online parts and accessories sales, and by 2025, our goal is to reach R$ 200 million in total volume across digital channels. Just this year, we have already recorded over 3 million visits and sold more than 100,000 items via the internet. Being on Shopee further expands our reach and strengthens the Volkswagen customer experience," says Gustavo Ogawa, Director of After-Sales at Volkswagen do Brasil.
“Volkswagen arrives at a time when the automotive category is gaining increasing traction on Shopee. We have been expanding the presence of automakers and relevant brands and launching initiatives such as the ”Clube do Mecânico' (Mechanic's Club), which connect the right audience with the product they need, with security and convenience. For VW, this means visibility on an app accessed monthly by one-third of the Brazilian population; for the consumer, an even more complete experience when purchasing auto parts," says Felipe Lima, Head of Business Development at Shopee.
How VW became number 1 in online parts and accessories sales
Several factors contributed to Volkswagen do Brasil becoming the number 1 automaker in online parts and accessories sales, with 24% growth this year.
Quality and reliability: Genuine Volkswagen parts and accessories are synonymous with quality and reliability. Consumers know they are purchasing products developed and tested for their vehicles, ensuring safety and durability.
Wide product availability: Volkswagen offers a vast catalog of parts and accessories, covering its portfolio of vehicle models, from the oldest to the latest releases.
Volkswagen Dealer Network: The strength of the Volkswagen Dealer Network, with 470 physical stores in Brazil, 200 of which are selling items online, contributes to the success of e-commerce, ensuring fast delivery and full support for customers.
Volks Vale + After-Sales: The positioning of Volkswagen After-Sales, always available, provides levers to also improve the independent repairer's business and ensures convenience and security for its customers.
Investment in advertising: Volkswagen began making substantial advertising investments within marketplaces, allowing its stores and ads to gain prominence with customers.
