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Can you highlight your company in your market?

E-Commerce Uptate
By E-Commerce Uptate

Com a crescente competitividade do mercado, as empresas enfrentam desafios constantes para conquistar a confiança dos clientes. Em um cenário onde o acesso à informação é vasto e as opções são inúmeras, o verdadeiro diferencial competitivo não está apenas no preço ou na oferta de serviços, mas na cultura organizacional, na credibilidade e no compromisso com a excelência.

Michelle Falciano, empresária e especialista em administração de empresas com mais de 23 anos de experiência, destaca que o foco no próprio crescimento e no valor entregue ao cliente é o que realmente faz a diferença no longo prazo.

“Ter uma equipe de ponta é essencial, mas o diferencial competitivo vai muito além disso. Ele envolve retenção de talentos, motivação dos funcionários, agregar valor à marca e construir uma reputação sólida. Os clientes percebem quando uma empresa está comprometida em oferecer o que há de melhor”, explica Michelle.

Segundo Michelle entre as estratégias fundamentais para vencer a concorrência estão:

  1. Conheça o Mercado, Mas Foque no Seu Propósito

É fundamental estudar os concorrentes e entender como o setor se movimenta. No entanto, o maior diferencial surge quando a empresa constrói sua própria identidade e fortalece seus valores. Ter um propósito claro e demonstrar isso em cada interação com os clientes cria uma conexão genuína e fortalece a marca.

  1. Compreenda Seu Público-Alvo

Uma empresa só pode oferecer soluções eficazes se conhecer profundamente as necessidades e expectativas de seus clientes. Dedique tempo para compreender os hábitos, dores e desejos do seu público. Isso permitirá entregar um serviço ou produto que realmente agregue valor e crie fidelização.

  1. Inovação Vai Além da Tecnologia

A inovação não se resume a lançar novos produtos ou serviços. Pequenas melhorias nos processos internos, no atendimento ao cliente e na experiência de compra ou contratação de um serviço podem gerar um impacto significativo. Empresas que se reinventam continuamente conseguem se manter relevantes no mercado.

  1. O Valor Percebido é Mais Importante que o Preço

Preço não é tudo. Muitas vezes, o que faz um cliente escolher uma empresa em vez de outra é o valor agregado. Qualidade superior, atendimento excepcional e benefícios exclusivos podem ser decisivos na decisão de compra.

  1. Marketing Estratégico: Conecte-se com Seu Público

Comunicar-se com o mercado de forma eficaz é essencial para fortalecer a marca. Invista em estratégias autênticas e relevantes que transmitam os valores da empresa e criem uma relação de confiança com os clientes.

Michelle conclui que o destaque no mercado não vem apenas de competir com a concorrência, mas de criar um posicionamento único e autêntico. Empresas que investem em cultura organizacional, inovação e conexão real com os clientes não apenas sobrevivem à concorrência – elas se tornam referência. O verdadeiro diferencial competitivo está na forma como a empresa entrega valor todos os dias.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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