Videos are present in 91% of marketing strategies and are established as the centerpiece of digital communication.

Video consumption has reached record levels in recent years, driven by the massive use of mobile devices and the logic of consumption on demand. In a scenario of information overload and increasingly fragmented attention, the audiovisual format has consolidated as one of the main forms of digital communication. The popularization of short videos on platforms such as Reels, Shorts and TikTok, in addition to the growth of live broadcasts, indicates a trend of search for more direct, dynamic content and aligned with the expectations of authenticity of the public.

According to DemandSage's Video Marketing Statistics 2025 report, 91% of marketers already incorporate videos into their strategies and 90% report positive ROI.In addition, 82% of consumers claim that watching a video directly influenced their purchase decision.The study also reveals that videos today represent 82.5% of global internet traffic, highlighting the strength of the format.

With consolidated experience in the creation of integrated marketing strategies, the PX/BRASIL, integrated innovation and marketing agency, in, it has supported brands from different segments to transform ideas into strategic audiovisual narratives.The agency bets on the concept of Marketing Innovation, which goes beyond trends by integrating creativity, technology and purpose to generate authority and differentiation in saturated markets. 

For the CEO of PX/BRASIL, Rico Araujo, “Video has gone from a complementary resource to become a central part in communication strategies.”Video is one of the most complete tools to generate authority, shorten journeys and humanize the relationship between brands and people. With it, we can clearly show what differentiates a company: its real delivery, its team and its impact.This is what builds relevance today”, he says.

The executive points out that the format fulfills different functions throughout the customer journey, from attraction to loyalty, and can be presented in multiple versions, such as short videos for social networks, interactive content, live broadcasts or documentary narratives.In this process, integration with artificial intelligence further expands the possibilities, allowing automation of subtitles, optimized versions by channel, dynamic scripts and data-based customization.

According to Rich, the video has become a real one mindset video, when integrated with multichannel strategies, also enhances the results of SEO, lead nutrition, authority generation and conversion.Whether in B2B or B2C, brands that master this language create more human connections, validate solutions efficiently and build lasting relationships with more clarity, agility and“ purpose, he concludes.