HomeNewsTipsSee how to keep sales hot even after Black Friday
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See how to keep sales hot even after Black Friday

E-Commerce Uptate
By E-Commerce Uptate

Following the busy Black November, retail focus shifts to the next major sales marathon: Christmas. However, it's important for retailers to understand the shift in consumer behavior between these dates to adjust their strategies. While Black Friday purchases are largely personal, Christmas purchases are geared towards gifting family and friends. 

The Revenue During Black November 2024, the total was R$$9.3 billion, representing a 10.5% increase compared to 2023 results, according to the Hora a Hora platform, from Confi.Neotrust in partnership with ClearSale. As for Christmas, expectations are... "Movimentar" in Portuguese translates to several possible English words depending on the context. Please provide the sentence or paragraph containing the word "movimentar" so I can give the most accurate translation. R$$69.75 billion in sales, as reported by the National Confederation of Commerce, Services, and Tourism (CNC).

As consumer goals tend to change based on the date, it's important to observe the differences before considering promotions. "While Black Friday is characterized by quick, personal purchases, Christmas brings a much greater emotional weight, focused on gifts. The retailer who understands this shift in behavior and adapts their offers, from product selection to communication, will be one step ahead in winning over the consumer and increasing sales," says Bruno de Oliveira, founder and CEO of Ecommerce in Practicethe world's largest e-commerce school. 

Another key factor is the higher purchasing power at the end of the year, driven by bonus payments and the 13th salary. Black Friday was already significantly positively impacted by the first 13th salary payment, experiencing a 10.5% jump year-over-year. This scenario expands the positive outlook for Christmas sales volume. 

According to Bruno de Oliveira, it's recommended to create emotional campaigns, focus on a gift basket strategy, and invest in communications or guides with suggested gift lists. "People start researching two weeks before the holidays, meaning after the first week of December, so prepare for that period," he explains.

Another strategy we recommend is to start by using your loyal customer base, especially those who purchased during Black November, offering exclusive promotions. And here you should utilize all available channels, such as WhatsApp, social media, and email, to reach these customers.

For the period, logistics is also crucial. People are very concerned that their online purchases will arrive in time for the gathering. Therefore, it's essential to have a system that works to avoid delays and, if possible, offer expedited delivery options. Facilitating returns and exchanges is also indispensable during this time. 

Ecommerce in Practice

E-commerce na Prática is the world's largest e-commerce school, one of Brazil's top 10 educational content initiatives, and part of the Nuvemshop ecosystem. With a purpose of lowering barriers to online sales throughout Latin America so anyone can make a living from e-commerce, the school already boasts over 38 courses and 450 lessons in one place, having transformed the lives of over 130,000 entrepreneurs.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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