Retail: Stable connectivity boosts sales realization by up to 12%

A TNS, global leader in connectivity and payment infrastructure, developed an innovative solution to maximize the percentage of making retail payments, for points of sale of any size and format, including autonomous stores and self-service totems, eliminating the cases of lack of connectivity.

In an initiative with the northeast bench and the sub-accreditor entrepay, for example, the recurring connectivity problems of periodic fairs supported by the Bank in Fortaleza were solved, offering exhibitors a personalized, stable network, with high availability and high security for payment transactions. As a result, the effectiveness of sales transactions grew by up to 12%, mainly those related to impulse purchases.

“The handicraft fairs are important references for the street commerce in Fortaleza and the production of numerous artisans and small producers in the state. We make a point of offering exhibitors and visitors the best existing technology so that the shopping experience is always the best possible.”, states Elmo Luiz Machado Sette Junior, Executive Manager of Banco do Nordeste.

To do so, a smart and exclusive network was implemented for payment systems, with PCI certification, which allows connectivity only for Entrepay devices. Installing a TNSLink+ combining SIM cards vivo and clear on a single router, added to a cable connection, with signal amplifiers, ensures that, even with failures in one type of connectivity, another remains operating, with automatic activation of the best available network, maintaining the continuity of the service.

All integrated with an NGFW Fortinet, the most installed network firewall in the world, which combines traditional firewall, SD-WAN and advanced security services to provide enhanced protection. “ The real innovation here was the customization of the solution to exclusively serve the Entrepay devices, ensuring that only their terminals had access to the configured network, without risk of interference or instabilities”, explained Wolnyz Barbosa, TNS Support Manager.

“With TNS's tailor-made solution, we were able to ensure greater availability and security in transactions thanks to a dedicated and exclusive network. This level of customization and network intelligence has proved to be indispensable in order to safely overcome connectivity challenges in areas of coverage variation, especially in highly sensitive activities such as payment transactions.”, says ARNaldo Blasques , Director of Operations at Entrepay.

This set of innovations, with emphasis on the tns link, Redundant high availability connectivity solution and specific for store environments, stocks and self-service terminals, can be seen in the space of the TNS / Lounge Paid (G-4) in self with, the largest technology fair for retail and commercial automation in Latin America, which takes place from 1^the On April 3, at Expocenter Norte, São Paulo, with free admission.

TNS is a global leader in network solutions and technologies for complete, modern and secure payments. As a provider of infrastructure solutions as a service (IAAS) and colocation, TNS serves more than 1,400 organizations across continents, including the world's leading stock exchanges such as NASDAQ, NYSE, London Stock Exchange and B3. In 2019, TNS started expansion in Latin America from Brazil, where its main focus is to offer retail solutions for payments, with a varied portfolio that includes connectivity in the most diverse technologies, data management, POS rental and customized solutions for self-service terminals in stores and autonomous markets, of any size and location, with management through a native cloud platform. With more than 30 years of extensive experience in the global market and presence in more than 60 countries, TNS also operates in other segments, such as telemetry, tracking, monitoring, security and connectivity IoT and M2M for SmartCities, Health, Industry and Agribusiness. TNS has offices in the states of Paraíba and São Paulo that serve customers from all over Brazil and Latin America.