Valentine’s Day is approaching and merchants from various sectors are organizing to boost sales on this date, which is one of the most important for the country’s commerce. The celebration, which takes place on the eve of matchmaker Saint Anthony’s day, was created in 1948 precisely to stimulate a period of the year when there was little commercial appeal.
Brazilians are already preparing to invest in a gift for their loved ones. In Manaus, for example, the Amazonas Trade Federation estimates that 91% of the population will celebrate or exchange gifts on this date, keeping Valentine’s Day a significant date for local retail.
Business owners who haven’t yet planned need to roll up their sleeves to develop an effective strategy and win the hearts of lovers. With this in mind, Pipedrive, an easy and effective sales CRM for small businesses, has listed tips to help businesses boost sales during this period:
1. Rely on organizational toolso
Businesses often serve different customer profiles, and to organize information about each one, using a CRM is essential. It records data and purchase history, facilitating more effective marketing actions.
2. Know your customer
During commercial dates, the workload increases—that’s why having qualitative customer data speeds up the sales process, in addition to identifying leads with more potential. This data reveals motivations, behaviors, and demographic data, generating valuable insights. With this understanding, it’s possible to better adapt to consumer needs, increase sales, and then keep them high even outside seasonal periods.
3. Work alongside Artificial Intelligence
The report “The developing role of AI in sales workload management“, by Pipedrive, highlighted how artificial intelligence is reshaping sales roles and optimizing workload distribution. The data shows that AI is no longer just a tool for automation—it’s a copilot for sales professionals, increasing efficiency and helping them focus on high-value activities.
4. Automate your work
Virtual sales assistants can help with decision-making by comparing data and suggesting actions. With the use of tools like this, salespeople can invest time in what truly matters: sales—as pointed out by the Sales and Marketing Market Report, by Pipedrive.
5. Measure data during and after
During the sales period and after Valentine’s Day, it’s necessary to closely monitor how sales perform. Therefore, teams need to act promptly as soon as they have evidence of the success of a particular offer. This can be done by creating key performance indicators and establishing benchmarks from existing datasets. It’s also advisable to collect qualitative data, maintaining a close relationship with customer feedback, to understand motivations, pain points, and other factors.
