A projection by N Bids, a 100% Brazilian adtech specializing in omnichannel geolocated data and media, on consumer behavior for Valentine’s Day reveals that 65 million Brazilians aged 18 or older plan to buy gifts for their partners in 2025. The study considers a universe of 87 million people in romantic relationships in the country, including dating, stable unions, and marriage.
The research also shows that 60% of consumers are expected to choose physical stores as their main shopping channel, while 40% prefer the online environment.
Beyond purchase intent, the survey provides insights into the meaning of the date: 6 in 10 Brazilians consider it as important as dating or wedding anniversaries. For 7 in 10, Valentine’s Day represents an opportunity to strengthen the relationship.
Among preferred ways of celebration, data from FCDL-SC complement the scenario: 38% of couples plan to celebrate at home, 28% prefer dining out, and 9% opt for hotels or motels.
According to Fabio Sant Anna, commercial director of N Bids, the data helps understand how brands can connect more efficiently with the public. ‘Valentine’s Day is a date that activates both emotions and consumption. Having access to this information allows brands to deliver more relevant and assertive messages for each consumer profile,’ he says.
According to N Bids, the data was organized to support brands in personalizing campaigns based on distinct clusters of behavior and purchase intent.
