V4 Company announces COO and VP of Operations to drive growth and expand network results

A V4 Company, a leading digital marketing agency in the country, announces Vinicius Colli as Chief Operating Officer (COO) and Gustavo Figueiredo as Vice President of Operations. The appointments reinforce the company's commitment to enhancing the customer journey, elevating delivery quality, and optimizing processes, in line with its goal of US$1.4T revenue by 2030. 

Focusing on client experience and results, Colli and Figueiredo are taking on the challenge of expanding operational performance across the entire network, with a focus on delivering more value to the end client. "Our goal is to ensure that each franchised unit has robust processes to deliver high-quality service, providing tangible results and an even better experience for our clients. This is the path to solidifying V4 Company as a benchmark in professional digital marketing services," states Colli.  

Dener Lippert, CEO of V4, emphasizes that the new positions reflect the company's vision. "Vinicius and Gustavo's leadership strengthens the network as a whole. They have the necessary experience to establish standards of excellence, focusing on service quality and results, building a strong and sustainable ecosystem." 

Vinícius Colli began his journey with V4 six years ago as a franchisee, investing less than R$1,000,000 in Colli&Co, the unit that became the first to reach R$1,000,000 in monthly revenue, alongside Gustavo Figueiredo. Today, the operation generates approximately R$40,000,000 annually and serves clients of V4X, the company's exclusive arm for large corporations, such as XP Investimentos, Sicoob, and Grupo Salus. Both are leaving their respective positions in the franchise to assume new roles at the parent company. 

With the new leadership structure, V4 Company seeks to optimize its operations, deliver greater value to clients, and promote growth while strengthening its operations and promoting the success of its associates as part of this process.