The use and analysis of data contribute to strategic intelligence for brands present in e-commerce and marketplaces.

E-commerce has been rapidly evolving, driven by changes in consumer behavior, primarily fueled by advancements in technology and new digital solutions. Consequently, there is a growing demand from companies for new sales and customer engagement channels, such as marketplaces and and e-commerce. This is why Nubimetrics, a platform that empowers sellers and major brands with intelligent data, becomes essential for companies to stand out in this competitive environment. According to Juliana Vital, Global Chief Revenue Officer of the startup, "the use of strategic information allows for understanding customer preferences and anticipating trends for more assertive decision-making, a decisive factor for business success."

According to the Product Intelligence Report, organizations that use intelligence source tools are 5.5 times more likely to see their revenue grow by over 25% per year than those that do not. However, the CRO of Nubimetrics emphasizes that implementation alone is not sufficient—it is necessary to choose platforms with the capacity for intelligent analysis and insights, which will support the entire market analysis process with high assertiveness and predictive capability.

"This is a determining role for brands, enabling them to extract actionable insights, precise [insights] to enhance operations. The intelligent interpretation of this information allows for more effective adjustments in marketing campaigns, product launches, inventory optimization, and improvement of the user experience, resulting in more informed decisions and greater profitability," adds the expert.

Keeping pace with the evolving consumer, the executive notes that major brands also have diverse needs within their segments, even with the same common goals: driving sustainable growth and ensuring positive shopping experiences. "With a future-oriented vision, Nubimetrics combines advanced technologies—such as artificial intelligence and big data [data analytics] marketplaces and —with the expertise of industry specialists to understand the specific demands of each company. To accelerate our clients' growth in e-commerce, we have developed a package of customized services integrated into the platform, which offers a complete solution, thus tailoring [the services] to the needs of each segment," concludes the professional.