Facial recognition and WhatsApp signature collection are growing exponentially in the digital age

Technological advances have transformed the way companies interact and conduct business. Among the most notable innovations, facial recognition and signature collection by WhatsApp have been highlighted for their practicality and security. According to data collected by ZapSign, an electronic signature solution, these technologies have shown significant growth in recent months, reinforcing their relevance in the corporate environment.

The use of facial recognition through the ZapSign platform has increased by 250% in just six months. “In general, the Brazilian is an early adopter of new technologies.”, comments Getulio Santos, founder and CEO of ZapSign. “This solution not only increases security, but also improves the user experience, allowing for fast and secure authentication.” 

The technology emerges as a revolutionary solution in the business world.By using advanced algorithms and artificial intelligence, the tool allows fast and accurate authentication of users, significantly reducing the risk of fraud FGV study, during the year 2022 the use of facial biometrics avoided about R$ 115 billion in fraud . This happens because, unlike passwords or physical tokens, which can be forgotten, lost or stolen, it is based on unique biometric characteristics, making the counterfeiting process difficult. 

In addition, WhatsApp signature collection through ZapSign has grown at an impressive pace, with an increase of 800% in the last two years.In 2024, ZapSign collected more than half a million signatures using the messaging application.“Because it is a tool already integrated into the routine of millions of people being used by 95% of Brazilian companies according to Yalo, We facilitate processes for companies and customers by enabling them to sign documents through it. Thus, we promote more agility and efficiency to these players”, says Getulio.Facial recognition and signature collection by WhatsApp exemplify the trend of technological adaptation of corporations to the demands for greater security and efficiency. 

As long as the market continues to prioritize these pillars, the adoption and emergence of these technologies is expected to grow even more. “Here we are always attentive to the current needs of the market, and we believe that the trend for the future is that tools that increase security without compromising practicality appear more and more in the corporate day-to-day.”, concludes Getulio Mastercard84% of executives from companies in various areas, such as education, finance, technology, health and telecommunications, said that cybersecurity is a very important issue”. Still in the same survey, it was analyzed that one in four Brazilian companies cites an annual planning on digital security, and 35% claim to have their own area for the topic.

“Increasingly, we realize the importance of investing in technologies that meet the expectations of modern consumers, to ensure that companies can establish new standards of operational efficiency.In investing in these solutions, they position themselves as a highlight in an increasingly competitive scenario, in which innovation is crucial to ensure long-term relevance and success.