The net profit of US$ 642 million and the increase of 13% in Airbnb’s revenue in the second quarter of 2025, even in a global scenario of high interest rates and geopolitical instability, confirms a trend already noticed by those following the sector: the short-term rental market remains strong and resilient. In 2024 alone, Brazil recorded around R$ 14.5 billion in short-term accommodations, according to industry data, with an average annual growth of 12.3% in demand for properties through platforms like Airbnb. This performance, coupled with appreciation of up to 27% per year in strategic regions such as São Paulo, Balneário Camboriú, and João Pessoa, reinforces the potential of the self-amortization model, where revenue generated from short-term rentals is used to pay installments on properties acquired with structured credit.
The growth of the short-term rental market has attracted attention from real estate companies and institutional investors who already recognize the potential of this segment. Many of these companies are increasingly focused on the model that combines high profitability and cash generation, turning rentals into a tool for self-financing. In this context, Referência Capital stands out by structuring operations that enable property purchases in Brazil, focusing on profitability and asset protection for high-income Brazilians living abroad. “These Airbnb figures reinforce the growing trend we observe in the market. With well-located properties, good curation, and efficient management, it is possible to generate recurring revenue capable of paying off the asset without relying on monthly capital,” says Pedro Ros, CEO of the company.
The demand for this type of solution has been growing. In 2024 alone, demand for short-term home rentals increased 43% in the first quarter compared to the same period the previous year, surpassing the growth of 13.5% in traditional residential rentals. Short-term rentals prove to be a more profitable and strategic alternative. The self-amortization model, besides being financially viable, allows for efficient asset risk management. The monthly return can range between 0.8% and 1.4%, significantly exceeding traditional rentals, which average around 0.4% per month. When combined with property appreciation, which can reach 12% per year, the total investment return exceeds 20% annually, making it one of the most attractive alternatives in the current real estate market. For the CEO, Airbnb’s strong performance serves as a clear signal for investors: “Even with high interest rates and market volatility, short-term rentals continue to grow because they directly respond to new consumer behavior. This creates real opportunities, especially for those abroad who want to profit from solid assets in Brazil.”
