Urban logistics warehouses drive operations and optimize efficiency in major centers.

The expansion of logistics centers within the urban perimeter of São Paulo has become a key element for companies that need to operate efficiently in the capital. By reducing distances and optimizing product flow, this model improves mobility, lowers operational costs, and also has a positive impact on sustainability through reduced carbon emissions in freight transport.

GoodStorage, a specialist in storage spaces and a pioneer in offering smart urban storage solutions, has been expanding its presence in this market by providing infrastructure that meets the needs of companies aiming to operate more efficiently within the city without compromising their logistics.

An example of how this infrastructure makes a difference in daily operations is Eletromidia, the largest out-of-home media company in the country. The company uses GoodStorage spaces to store equipment and essential consumables for the installation and maintenance of its assets spread throughout the city, including urban furniture and electronic screens in elevators and shopping malls. “Our equipment turnover is daily, and having a well-located operational center allows us to streamline logistics and maintain operational efficiency,” emphasizes Paulo Brada, COO (Chief Operations Officer) of Eletromidia.

In addition to convenience, factors such as asset security and modern infrastructure were also decisive in Eletromidia's choice of this solution. The presence of on-site caretaking services and the structure of an urban logistics condominium allow the company to focus on its core business without the concerns of a traditional property. “GoodStorage’s urban storage model brings an important advantage: we can operate with greater security and predictability,” adds Paulo.

The logic behind urban logistics centers goes beyond convenience. Positioned close to consumption and distribution centers, these spaces help reduce freight vehicle traffic, decreasing congestion and pollutant emissions. “Our strategy of offering logistics solutions within the city not only improves operational efficiency but also aligns with a more sustainable mobility model for São Paulo,” states Thiago Cordeiro, founder and CEO of GoodStorage.

With the growing demand for fast deliveries and more agile operations, the concept of urban storage is gaining momentum. Companies across various sectors are adopting this model to optimize their logistics, improve response times to consumers, and reduce the environmental impact of their operations.

The partnership between GoodStorage and Eletromidia reflects this trend, demonstrating how urban infrastructure can be strategically used to drive business and make the city more efficient.