UOL, NEOOH and helloo launch new multiplatform advertising project “Football and High Impact”

The UOL, the largest Brazilian content, technology and digital services company, together with NEOOH and helloo, leaders in out-of-home media, launched the project at an in-person event in São Paulo “Football and High Impact”. This initiative, unprecedented in the advertising market, brings together the best content from the 2026 soccer season in a multiplatform format, available digitally, on social media, on CTV, PayTV, OOH, and in live experiences. 

The synergy between the companies guarantees a media plan with more than 30 billion impacts throughout the campaign.Brands will be with us throughout this journey, side by side with the audience and well beyond the 90 minutes of each match. UOL brings its journalistic credibility and the power of a massive audience, offering information, entertainment, and celebration across all screens. Our goal is to expand the connection points between emotion and brands, making the tournament experience even more complete.”, says Paulo Samia, CEO of UOL. 

The “Football and High Impact” It has extensive coverage from UOL, with its main sports programs, such as UOL News Esporte, Fim de Papo, De Primeira and Posse de Bola, led by renowned talents in sports journalism.  

In addition to daily coverage, production will be intensified with exclusive content for social media, such as specials on athletes, competition trivia, predictions, and even an influencer-commentator created by artificial intelligence. All this content will be distributed across Instagram, TikTok, Kwai, UOL Flash, and WhatsApp. 

The project also connects with fans through live experiences. In partnership with Torcida N1, the country's most traditional VIP area, Brazil's games will feature unforgettable events, with shows and brand activations that will be covered exclusively by UOL and featuring influencers. 

Distribution gains even more strength with NEOOH, present on more than 45 thousand screens across Brazil. 

"With NEOOH, we bring the experience to airports, parks, gyms, transport terminals, and offices across the country, creating an environment of direct and constant contact with millions of Brazilians. Our mission is to offer brands the opportunity to be present at strategic moments for their audience. This project brings together three major companies, complementing each other, enabling an unprecedented delivery in the advertising market.”, highlights Leonardo Chebly, CEO of NEOOH. 

In community and leisure spaces, helloo complements its strategy with screens in more than 110 shopping malls, airports, and another 15,000 in residential condominiums, in addition to activations with special projects and outdoor media. "At helloo, we've built a unique OOH media ecosystem in the country, reaching more than 46 million people per month, from north to south. Soccer is a national passion, and more than just sharing stories about the World Cup, we connect brands to this energy in the places where people live and interact. It's in this intimate environment that brands can create genuine connections with millions of fans," says Rafael Saito, CEO of helloo. 

The project has 22 sponsorship quotas, distributed in four categories: master, gold, silver and bronze.