Last day of Prime Day: how to get the best discounts at the biggest annual event on Amazon

Today is the last day of Amazon's Prime Day, one of the most anticipated shopping events of the year. The action, which brings together large discounts in several categories, gained strength in recent years and has already become a significant date for global retail. In 2024, the event handled more than US$ 14 billion in sales, a growth of 11% compared to the previous year. In Brazil, the fifth edition of the campaign boosted an increase of 71% in Amazon traffic, compared to the six days prior to the event.

For consumers to take better advantage of the event, the Couponation uma biggest platform aggregator of discount coupons of Brazil IO gathered the main offers available on the platform during the period. Check:

Amazon Prime Day 2025 no Couponation:

• Up to 40% discount in exclusive Amazon products, with free shipping on Prime and no minimum value;
  
• Coupons up to 25% discount in thousands of products direct from Amazon;
  
• Up to R$ 350 discount on Amazon devices such as Echo Dot, Fire Stick and Kindle;
  
• Echo Pop (last generation) com up to 29% discount;
  
• Echo Show 8 (last generation) com up to 29% discount;
  
• Up to 46% OFF on mobile;
  
• Up to 70% OFF on selected books;
  
• Up to 54% OFF on gamers items;
  
• Up to 80% OFF on kitchen utensils;
  
• Up to 70% OFF on toys and games;
  
• Up to 80% OFF on beauty products.

All coupons available on Couponation are tested and updated in real time, ensuring they work and bring savings to the consumer.

“O Prime Day is one of the most relevant dates for Brazilian online retail and our role is to help the consumer make the most of this moment by finding the best discounts.We have gathered the best offers in one place, with valid and updated coupons in real time, so that the consumer can save intelligently and practically”, comments Maria Fernanda Antunes Junqueira, co-founder and Managing Director of Couponation in Latin America.

The platform adds active and updated coupons daily for more than 700 brands, connecting consumers to real offers and facilitating savings during seasonal events like Prime Day. With intuitive navigation and segmented categories, Couponation positions itself as a strategic ally for those who want to buy smartly and conveniently.