TroianoBranding, a branding company with more than 30 years of market, today announced a major change in its leadership structure. Cecilia Russo Troiano, a partner of the company since its foundation, will assume the position of CEO. Jaime Troiano, founder and CEO for three decades, will chair the advisory board of the company.
This transition is the result of a thorough process that has lasted several months, including a diagnosis of the strengths and challenges of the company, carried out with the support of the consultancy Cambridge.“Cecilia has been running the day-to-day of the company for some time, and nothing fairer than that she takes the position of CEO”, said Jaime Troiano.
Cecilia Russo Troiano is recognized as one of the main references in branding in the country, having helped more than 800 thousand brands throughout her career. Her approach focused on the purpose of companies has been fundamental to the success of TroianoBranding. “We believe that brands with an authentic purpose have the chance not only to grow and perpetuate in the market, but to have a meaning for the lives of the people”, said Cecilia.
With a degree in Psychology from PUC-SP and a master's degree in Gender Studies from Georgia State University, Cecilia brings a unique perspective to the field of branding.She is the author of the book series “Vida by Balanceist” and co-host of the program “Your Brand Will Be a SUCCESS” at CBN.
The reorganization of TroianoBranding also includes the arrival of Beatriz Russo Troiano as Head of Strategy and Growth. With more than ten years of experience in consulting and financial market, Beatriz will be instrumental in the expansion of the company, which currently has offices in Sao Paulo and Lisbon.
