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Three steps to understand AI regulation in Brazil

The bill regulating artificial intelligence in Brazil was approved by a special Senate committee and is expected to go to the floor next week. The text establishes a set of rules and principles for the development and application of AI in the national territory, defining rights, limits, and punishments for users, with the aim of ensuring that the technology is used ethically and transparently.

After passing through the Senate, the project's next steps will be analysis by the Chamber of Deputies, presidential sanction, and complementary regulation to detail specific aspects.

If approved, the new legislation will impact the daily lives of the population. Here are three practical ways the regulation of AI will affect the lives of Brazilians, according to Marcelo Dannus, CEO of Paipe Tecnologia e Inovação:

1. Data security and protection

The regulation strengthens the protection of personal data, aligning with the General Data Protection Law (LGPD). Users will have more security regarding the use of their information by AI systems, preventing abusive practices and privacy invasions.

2. Transparency in interactions with AI systems

Citizens will have the right to know when they are interacting with artificial intelligence and to understand how automated decisions affect them. This increases transparency and allows people to trust more in the services that use AI, such as chatbots, virtual assistants, and online platforms.

3. Encouraging innovation and employment opportunities

With clear rules, Brazil becomes a more favorable environment for technology investments. Companies and startups will have incentives to develop AI solutions, which can generate new investment opportunities and boost economic development.

The regulation of artificial intelligence in Brazil is an important step to ensure that technological advancement occurs ethically and benefits all of society. With the approval of the bill in the Senate, we are closer to having clear guidelines that protect citizens' rights and promote innovation. Staying attentive to these changes is essential to understand how AI will continue to integrate and transform our daily lives.

E-Commerce Uptate
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E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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