Here is the translation: TransUnion releases an AI-powered solution that recognizes devices and blocks digital fraud (Note: I kept the title short and simple, just like the original, to preserve the tone and context) If you want a more detailed translation, here it is: TransUnion launches a solution using artificial intelligence that recognizes devices and blocks digital frauds. Let me know if you need any further assistance!

Aware of the rapidly evolving digital landscape and increasingly sophisticated fraud that can pose financial and reputational damage to organizations, the TransUnion, a global information and insights company that acts as DataTech, expands its B2B solutions portfolio and presents TruValidate Device Risk IO a solution that helps in fraud prevention and protection of real customers, so that there is trust in transactions. Developed to address these challenges proactively, the solution performs cutting-edge analysis and machine learning combined with advanced detection to identify hidden patterns and anomalies in devices, empowering companies across multiple industries to stay ahead of fraudsters without impacting customer experience.

TruValidate Device Risk tracks relationships between devices and accounts based on historical data and digital reputation, leveraging insights from the largest global device risk consortium.The solution analyzes thousands of attributes to accurately identify devices, assists in detecting hidden fraud patterns, virtual environments, bots and evasion activities. Through this solution, TransUnion reinforces its role in being a strategic business partner helping to promote trust between companies and consumers.

“A TransUnion has the largest and most complete fraud behavior knowledge base in the market, with more than 10 billion unique devices globally recognized 100 million including more than 100 million in Brazil. In this scenario, TruValidate Device Risk is the first solution in the segment with more than two decades of historical data. This depth allows us to be a strategic response in the face of the new digital risk scenario, accurately anticipate risks, collaborate in the protection of real customers and contribute to a safe, fluid and frictionless digital journey”, says Wallace Massola, Head of Fraud Prevention Solutions at TransUnion Brazil.

This new version of the solution works with configurable business rules and predictive models of machine learning & to predict and identify fraudulent activities.The system is adaptable, can be adjusted according to the profile of each customer and risk level, with the help of experts and reviews for continuous improvement.It can be easily integrated into native or web applications and applied in various touch points with end customers, such as account creation, login, payment and checkout.

The solution was developed for companies in various segments, such as e-commerce, banks, fintechs, insurance companies, health providers, travel and hospitality agencies, telecommunications, gaming platforms and online services.In addition, the novelty recognizes devices connected to the internet without requiring personally identifiable information, adding an independent layer of digital identity.

The solution serves segments such as:

• Financial services: prevention of ATO, and, Onboarding insurance and reduction of false positives.
• Retail and payments: increased approval rates and chargeback mitigation.
• Insurance: detection of fraudulent claims and phantom brokers.
• Public sector: protection against identity theft and transaction integrity.
• Gambling and betting: blocking promotional abuse and evasion of self-exclusion.

Common use cases for TruValidate Device Risk include:

1. ATO prevention: behavior analysis and device history.
2. Synthetic identity detection: inconsistencies in digital standards.
3. Mitigation of payment fraud: signaling high-risk transactions.
4. Prevention of abuse of promotions: identification of repeat devices.
5. Detection of scripted and virtual environments: evasion signals like VPNs, proxies and spoofing.
6. Persistent device recognition: no dependence on cookies.

Digital experience impacts consumer behavior

According to the TransUnion Global Report, 77% of consumers prioritize data security when choosing where to buy online. In Brazil, 40% abandon purchases out of suspicion & A clear warning for companies that still underestimate the impact of fraud on the digital experience. TruValidate Device Risk acts behind the scenes, reducing friction and contributing to the protection of consumer trust.

In an increasingly complex digital world, TruValidate Device Risk positions itself as a robust and adaptable solution capable of protecting the entire customer journey with granular intelligence, simple integration and expert support - all powered by AI and the largest global fraud evidence network.