Turn conversations into profits: the art of selling on WhatsApp

According to information released by the consulting firm Opinion Box, 79% of Brazilians say that they communicate with companies through WhatsApp. In addition, 61% of users reveal that they open the platform at least once a day. Already 35% remain with the solution open all day. Given this context, innovation is no longer just a messaging application and becomes a true digital showcase increasingly strategic for all types and sizes of business, which makes the conversion of sales through the app a possible reality. 

“In Brazil, WhatsApp has consolidated itself as one of the main communication channels and entrepreneurs should surf this wave, using the tool as a channel to reach customers in a direct and personalized way. Today the entrepreneur must keep in mind that each message sent can represent a conversion opportunity, since done in a strategic way”, says Felipe Otoni, founding partner and CVO of SegSmart, a company that aims to optimize the processes of selling products and services in digital. 

Thinking of helping in achieving real results via WhatsApp, the executive listed the main techniques.Check out below: 

Automating messages

With messaging automation tools, it is possible to create ready-made answers to frequently asked questions, allowing the customer to receive immediate information about products and services.“This feature helps to maintain consumer interest, which has great chances of leading to faster” conversion, says the expert. 

Smart Chatbots

The implementation of chatbots can facilitate the screening of leads, that is, of potential customers. “These tools are able to collect the initial information of consumers and forward them to the sales team when necessary. In this way, the team can focus on negotiations that really have the potential for conversion, avoiding unnecessary time wastage”, explains Otoni. 

Scheduling meetings

The scheduling features of the application allow leads to set times to talk to the sales team in a practical and fast way.“By enabling a personalized service, this strategy increases the chances of closing a contract”, says the founding partner.

CRM for lead management

Customer Relationship Management (CRM) is a tool that helps companies manage and improve the relationship with their customers and prospects through the centralization of information and optimization of processes. “Na SegSmart, for example, we have CRM Kanban, which provides the organization of leads from WhatsApp. From this, it is possible to track progress in the purchase journey and customize interactions, helping the entrepreneur to better understand the needs of his target audience in order to offer the most appropriate solutions, and consequently, significantly increase the chances of converting”, reveals Otoni.